by Charleen Montano April 26, 2022
“We are still in the first minute of the first day of internet revolution”
– Scott Cock
….and yes, we still have far to go.
Technologies nowadays are fast-growing and thus, every company must cope with these changes and it has to start where it all started— the website.
Ever heard of “A good first impression can work wonders” quote by JK Rowling? Well, it is a pretty common and over used quote ever. But have we truly understand its value and impact?
I don’t think so.
Potential clients search for the character of its company by visiting its profile through the website, so you want to create a creative, informative, and exciting website design.
So what are the keys to building a better Web design?
It’s something you can start right now.
We’re going to teach you.
Keep reading and learn the tips and tricks you should follow to have a successful website design by Jose Silvera— CEO of Silvera Enterprises, a website expert, digital Marketer recognized by Google, and Bing ads for training campaign with over 100% conversion rates.
A super simple way to help you attract clients is to reach out to you and make a good deal with your business.
- Why Do You Need to Improve Your Website?
- Tip # 1: Fixed header
- Tip # 2: Background Video
- Tip # 3: Compressed Images
- Tip # 4: Lazy Loads and Script Defer
- Tip # 5: Section Distinction
- Tip # 6: Call to Action Buttons
- Tip # 7: Never add YouTube Videos to the Homepage
- Tip # 8: Simple Design
- Tip # 9: Don’t Use Stock Photo
- Tip # 10: Reviews & Testimonials
- Ready to Create the Best Website Design You’ve Ever Had?
So grab a snack and get ready to dig in.
Perhaps you are more of a video person, check this out:
Websites design has become an ever-changing field, with new trends and tools popping up every day. The field is also becoming more accessible to casual users, so it’s essential to keep up with the latest changes in design and development. This list of tips and tricks is meant to give you a little something that will help you make your site look better, function better, or just be a little bit more fun for everyone who visits.
Why Do You Need to Improve Your Website?
There are many reasons for it, but most importantly, it’s good for business. When your customers have a positive experience on your website, there is a greater chance that they will trust you and come back again.
“If the customer doesn’t find what he’s looking for, he’s gone.”
Having a good-looking website and intuitive navigation is critical because it allows customers to visit your site and find the information they are looking for. A website will enable you to share the news with customers, promote special offers and coupons, or simply provide a great way to get in touch with them.
You can also showcase your products and services and project a professional image of your company. If people can easily find what they are looking for on your website, they are more likely to order from you instead of going to a competitor.
It’s not just about design anymore.
The web is now a place where people come to read your content, enjoy your media, and learn about your products and services. Your website needs to be an extension of your business that does all of these things in the most effective way possible. Many companies are still using their websites as brochure sites or as glorified online catalogs, but those who have made the leap into creating a truly powerful asset use their websites to attract visitors.
A website with a great design can help you sell more products and services, but if it’s not optimized for search engines or doesn’t communicate clearly what you do, then all the pretty pixels in the world don’t matter.
Website design is an art form combining both art and science. Like any art, it needs to be beautiful, but unlike other arts, it also needs to be functional.
The main goal of website design is to make it easy for visitors to find information and navigate the website using different devices, browsers, and platforms. The following are some of the tips and tricks that can help you achieve that goal.
Tip # 1: Fixed header
A fixed header, also known as a sticky header, follows your visitor throughout the website. A header is the top part of the website, which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.
A website without a fixed header can easily have its users confused. This is because it is harder to navigate through the website when there are no visual cues to direct the user’s eyes towards where they must click next. A website with a fixed header, however, has clear visual cues that tell you where you need to go next.
One of the most important benefits of having a fixed-header website is that it gives the user an idea of where they are on the page.
It does this by providing you with a mental map.
The user will know that there are links above their current position on the page that lead to other pages and sections on the site. Below their current position, there are links that take them back to the main menu or forward them to other sections or pages of the site.
The main menu that appears above your current position on the page should be straightforward and easy to read. It should contain links to all of your sites, as well as links to other areas such as contact information and copyright statements. It should not be cluttered with unnecessary information or links, but instead kept simple and clean so that anyone using your site can quickly find what they are.
And for the sake of this blog, allow me to explain it further and simply…..
The importance of having a fixed header on a website is like the importance of having your pants on when going to a job interview. You can look great and be really good at your job, but if you don’t have your pants on, you’ll find yourself going home unemployed.
If you’ve ever used a website without a fixed header, you’ll know why it’s important to have one: it gives the user a sense of place and trust. It’s also important because people will expect it and they’ll be annoyed if it isn’t there.
The biggest benefit is that people visiting your site will have consistency with other sites they’ve visited. It’s just easier for them to interact with the site if they know what to expect– for example, their screen won’t suddenly shift around as content gets added or moved around.
A fixed header (which usually means “no scroll”) is also used as an anchor for links that point outside of your site, such as social media buttons (Twitter, Facebook, etc.) or a link to email someone about the site.
When these things are constantly moving up and down the screen as users scroll through your site, it breaks the user’s immersion in the content of the site and pulls them out of whatever experience they were having.
Tip # 2: Background Video
Videos are inarguably the most powerful visual medium. They can evoke strong emotions, make us remember things for longer periods of time, and, most importantly, they’re fun!
While videos are more common on landing pages and in social media posts, they’re also starting to be used more often in website design. Video backgrounds can be a great way to engage visitors with your content and keep them on the page longer.
If you want your website to be imprinted on the minds of your visitors and be more engaging, adding a video is a step forward. Here are some tips on how to accomplish this:
Website design and development should be user-friendly.
The use of video will make your website more appealing to users.
Sometimes it can be hard for a person to stay focused on the content of your page if there is no background video playing because a lot of times, these videos play annoying music or sounds that people cannot stand listening to. If you want them to stay engaged, then make sure that the sound is turned off or muted for this type of project when working with background videos on web pages!
The best thing about using a video as opposed to an image is that you can use high-resolution photos in the background, which gives your website more of an artistic feel while still being very professional looking at the same time!
You need to remember just a few things when it comes to having a background video as a part of your website. The main thing is that your video needs to be compatible with all of the browsers out there. So make sure you have both HTML5 and flash versions, and if possible, go for the flash version if the users have it.
Tip # 3: Compressed Images
As the saying goes,
“A picture is worth a thousand words.”
Well, the same goes for websites.
Having pictures on your website is one of the best ways to grab a visitor’s attention, but it’s also one of the most effective ways to slow down your website.
Image compression is the act of reducing the size of an image without losing quality to an acceptable level. The goal is to produce images that load quickly without sacrificing quality.
For many reasons, it is important to have compressed images on your website. The first reason is that it speeds up the time it takes for your page to load. If you have a website with many images that are not compressed, then you will see a dramatic slowdown in the time it takes for a web page to load. It can also decrease the amount of server space you use, which will result in a lower cost to host your site. Compressed images can also help people using mobile devices view your site because it will help reduce their data usage.
To sum it up, here are five reasons why you need to compress images on your website:
- A website with compressed images loads faster.
- It improves the user experience.
- It reduces bandwidth usage, which in turn reduces hosting costs.
- It helps you save on SEO costs.
- Google rewards you for it by ranking your website higher in search results because page speed has been a ranking factor on mobile devices since 2018 and on desktop devices since 2010.
The next question you probably have is… “How do I compress my images, then?”
There are many ways to do this, actually, and most of them are free! There are websites out there that will allow you to upload your pictures and they will compress them for you and then allow you to download them, such as the sites that we are using:
“Even if it’s just a few milliseconds, that could be the difference between your site either gaining or losing countless website visitors. And you need those visitors so you can increase your web leads. ”
Tip # 4: Lazy Loads and Script Defer
A very important technique to make your web page load faster is to lazy load images and scripts that are not critical for the initial page rendering.
Lazy loading is an optimization technique for online content, be it a website or web app. It delays the loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need.
Script deferring allows you to write code that will run after the DOM has finished loading rather than before, which helps with performance.
Tip # 5: Section Distinction
Don’t you hate it when you get to the end of a website and have no idea where to click next?
With all the scrolling, swiping, and clicking between pages, there are so many opportunities for things to get lost in cyberspace. When there is no clear distinction between sections of a website, it can be easy to get lost or become confused about where to go next. It’s important for sites to make it clear where one section ends and another begins so that visitors know that they’re not missing anything by clicking the wrong link.
The best way to achieve a visually pleasing but user–friendly design is by using section distinction. Here are a few tips for doing so:
Use different colors for different sections of your website, such as complementary colors (red/green) or those with high contrast (blue/yellow).
Add images or icons that complement each in different sections but not elsewhere on the page.
Keep each section simple and related to the main idea of its respective page.
As a rule, content is king. You’ve probably heard that a million times before. But that doesn’t mean it’s the only thing you need to consider while creating a website.
You also need to think about how the content is organized and how it’s presented, otherwise, your site will quickly become cluttered and confusing, with important information buried under a pile of visual distractions.
That’s why section distinction matters– this simple technique can go a long way toward creating an effective website.
Tip # 6: Call to Action Buttons
There are different elements that you will find on a website, but one of the most important is the call-to-action button. If you want to make sure your website is converting visitors into prospects or customers, then this is one of the key things you need to include.
This is what can help to increase conversion rates, but there are also other benefits associated with these buttons as well.
One of the main functions of a call-to-action button is to encourage the visitor to take action by clicking on it. They are used in all kinds of ways, such as encouraging people to subscribe to a mailing list or purchase a product. If a person has no way of making purchases on your site, they will not be able to do anything, so they may leave and never come back again. The only way that you can get them to stay on your site and buy something is if you have some sort of button that encourages them to take action. When someone clicks on the button, then it will take them directly to the page where they can make a purchase, which means more sales for you.
Click here to buy, sign up for our newsletter, join our community, etc. But how do you make a good one?
Well, it doesn’t take a genius, but there are some simple tricks that can help you make your CTAs more effective. You may want to read our previous article, “How to Make a Perfect Call to Action That Generates Leads,” to have a better understanding of this topic and use those tips to get your call to action buttons noticed.
First of all, keep in mind that the CTA button is not just another link in the sea of links on your website. It should be different so that it stands out and gets noticed by your visitors. Use colors that contrast with the colors on the rest of your website. Choose colors that have high contrast with other colors on your site—for example, if your site is predominantly white, use bright red or yellow for your CTA buttons because they will be easy to spot among all that white.
Secondly, make sure that your CTAs are easy to find. Don’t hide them at the bottom of a page or behind other information like text and images—they should be front and center so that people see them first thing when they come to your site.
In conclusion, a call to action button is extremely important to have following a landing page or an offer website. Without it, you would be wasting your time.
If your goal is to make the maximum profit while spending the minimum, then you should add a “Call to Action” button to the website design for your next project.
Tip # 7: Never add YouTube Videos to the Homepage
The website’s homepage is the first thing your visitors will see, so it’s important to make good decisions about how you design it. Some people might argue that you should always add a YouTube video to your homepage because it looks nice and grabs people’s attention. But we’re here to tell you that this is a mistake.
To begin with, not everyone has high-speed internet or unlimited data plans on their phones. A video can take up a lot of space on someone’s device and may cost a lot of money if they end up paying for excess data charges. If a visitor sees a video on your homepage, they may immediately decide that your site isn’t worth the risk of using up all their data for the month.
Also, videos are really annoying to some people. They don’t want anything to distract them from their task. They just want to view your website without having to worry about turning off the volume or clicking on something to pause the video. And when you add YouTube videos to your website, you’re also making visitors watch ads—because Google doesn’t let you share videos unless you have advertisements included on them too!
At the end of the day, it’s about being respectful of other people’s preferences and experiences.
Tip # 8: Simple Design
The best website designs are simple, clean, and direct. But there’s a lot more to know about the importance of simple web design than just that. The best designers don’t fall into the trap of going overboard with design elements. They understand what their users want, how to give it to them, and why less is more.
Macaroni and cheese are delicious because it’s one of the simplest recipes out there. It’s just elbow macaroni and melted cheese, with salt and pepper for taste. Sure, you can add other ingredients, but why bother? Adding veggies or meat makes a macaroni dish “better” in some people’s eyes, but others would argue that you’re ruining its simplicity—and, therefore its taste.
Simple web design is the same way.
You may be tempted to add all the bells and whistles to your site (sliders, carousels, hamburger menus), but this often detracts from usability and causes confusion for visitors. A simple design gives users what they want without making them feel overwhelmed or confused. If users feel overwhelmed by a website, they tend to leave without buying anything or taking action—which means no conversion for you!
When it comes to web design, simplicity is essential. While there are many ways to go about designing your site in a complex fashion, you’ll find that it’s best to stick to the essentials when it comes to your visitors’ experience. The simplest designs are often the most effective and can be achieved in several ways.
Simplicity makes for faster loading, by the way.
In this day and age, it’s essential for your website to load as quickly as possible. Even the most loyal of customers will likely give up on a site if it takes too long to load, so the faster your site runs, the better. A simple design means that you’ll have fewer images on each page, which will lead to much faster loading times.
Tip # 9: Don’t Use Stock Photo
Stock photos are everywhere. Whether you need a picture of a smiling couple, a beach at sunset, or an office space, the internet is awash in photos of people who don’t know you. These images have become synonymous with lazy web design and have the potential to turn off your website visitors.
Because they’re fake. And people can tell.
People can tell when something doesn’t seem right. And stock photos on your website definitely don’t feel right. They create this sense that something is off—that what we see isn’t really what we’re getting.
It creates this little seedling of distrust, which makes it hard to connect with visitors on an emotional level. This makes it harder to convert visitors into customers because they don’t feel like they can trust you yet.
If you use stock photos on your website, you give the impression that you don’t care about your brand enough to take real pictures for it. It also makes it appear like you have nothing real to say about yourself or your business because all of your photos are fakes, and you have no real experience in the field you claim to be an expert in.
I know you want your website to look legit, but using a stock photo of generic people in business clothing just makes your site look like a template.
Think about it: if you’re looking for a trustworthy service provider and come across two websites, one of which has photos that look staged and unnatural, and the other has photos that are clearly of real people who are visibly happy with what they do, which one would you be more likely to choose? If it’s the latter, then you know where I’m going with this.
You want site visitors to buy into your credibility—the best way to do that is by showing them the real people behind your business.
Don’t be afraid to show off your fun side on your website!
The human brain is wired to be attracted to things that are familiar and relatable. So let people see you for who you really are.
Tip # 10: Reviews & Testimonials
“Customer reviews are critical; they count as much as a personal recommendation to 72% of online users.”
As you know, word-of-mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising—the stat alone solidified the word of mouth use case.
Testimonials are a great way of connecting with your customers. It’s a human thing: we love to know what other humans think, and we love to hear stories that make us feel good.
Reviews and testimonials will help you connect with your users on a more personal level, but they also have plenty of practical benefits. Let’s take a look at some of the main ones:
Testimonials build trust.
They provide proof that you are legitimate and can be trusted.
They help create social proof.
They give you an idea of what people like about your product or service, allowing you to improve it.
So, it is best to add a review section to your home page or your landing page and showcase the best reviews you’ve ever gotten from social media, either from Google, Twitter, or Facebook.
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