by Charleen Montano April 1, 2022
So, you’re thinking of getting a website for your business.
But you’re stuck on the process of where to start, what should be things to consider, and you’re having trouble getting the best design that fits your business.
Do you really need a website? Is getting a website essential to growing a business?
Well, yes, and yes!
“Your website is one of the biggest assets your business has, it’s like a salesman that never stops and keeps your door open 24/7”
You can think of your website as the front door to your business; it provides your clients with more information about you and gives them a sense of what you offer. So, make a good impression through it by taking the time to learn about what you need to know before getting one.
Ready to dig in?
Let’s do this.
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In this guide we will be covering the following:
WHAT IS A WEBSITE?
OK, let’s start by defining it briefly.
So, what is a website exactly?
Generally, a website consists of one or more web pages as well as related content that is published on one or more servers under a common domain name.
Websites usually consist of photos, videos, and text, and contain information about a business or organization.
Examples are wikipedia.org, google.com, and amazon.com. All publicly accessible websites collectively constitute the World Wide Web.
But what are the types of Websites by the way?
What kind of websites will you actually need?
There are actually dozens of different types of websites, and choosing one that is right for your business is crucial. And in order to choose the web that is right for your needs as a designer or small business owner, you need to be familiar with all the types of web pages available.
And because we care for you so much, here are the most popular type of websites you should know:
Basically, a business website serves to provide general information about your company or as a platform for e-commerce.
It allows people to buy and sell physical goods, services, and digital products online rather than in a physical location. It also allows a business to accept orders, ship and handle logistics, and provide customer service.
- Personal Blog
This site allows people to share their experiences or information with other readers on any topic.
- Online Portfolio
Online portfolios (also called digital portfolios) are a digital collection of works, skills, and experiences that you have developed.
- Online forum
A website that facilitates the exchange of information between users about a particular topic. The forum allows for questions and answers and may be monitored to ensure that the content is appropriate.
- Non-profit websites
While non-profit websites do not intend to sell products or services to their visitors, they still need to convince people to donate to their cause. Charity organizations use their websites to connect with potential patrons.
- Brochure website
It is a short site that contains the main information people need to know about your business. In addition to allowing uninterrupted access to information about you and providing communication with those who visit your website, the brochure website also serves as a communication tool for your customers.
Often, business uses their websites to attract leads or prospects but don’t close sales through them. Instead, the website aims to generate qualified leads and allow them to submit their information to the business, who will then contact them directly.
It should be obvious by now that the purpose of having a website is to express yourself in any way you wish.
But, let me explain it further, but briefly….
HOW DOES THE WEBSITE WORK?
Not a techie? No worries. It is vital that you know how a website works to avoid being taken for a ride in the future.
It’s easy for anyone to understand what a website is: we click on the letters with the blue thing, we Google things, we type in the www-dot-something, then we are looking for a bunch of pictures. Websites work like that right?
To explain it further, as soon as your domain name is typed into a visitor’s browser address bar, their computer makes a request to connect to your web server. DNS looks up the server’s IP address before the request reaches the webserver.
Web servers are internet-connected computers that receive requests to display web pages. An IP address provides your computer with access to a web server.
That’s how websites work.
Don’t worry, you don’t need to understand everything to get a website. Just knowing a simple glimpse of how it works will do. You just gotta have an idea.
Now, you got an idea of what is a website and how it works. And now you are thinking, why do you need one.
Are you a small business owner? Did you just start your business and your friend told you that you need to get one?
Hmm, I like your friend.
So, if I was right then keep reading. We will help you out.
WHY DO YOU NEED A WEBSITE?
The majority of businesses cannot survive without a web presence, so there is no reason not to have one. You can make great use of your company’s website as an effective marketing tool. The benefits outweigh the downsides.
Customers would be unlikely to think of you without a website.
Therefore, if you do not have a website for your business then you are not set up for success.
Now, you must be thinking “So, does this mean I simply need a website to gain customers and then become successful?”
The answer is: Yes and no, my friend.
Businesses often make the mistake of thinking that any website will do. The logic goes: If you build it, they will come. Beware! It is also better to not have a website than have a bad one.
By getting a website, I recommend you talk to an expert about it. They can help you out with the type of website you are looking for or what may be the type of website that fits your business. Or if you have a friend that can help you out, then talk to them.
The process of getting a website is not that as simple as “Hello, and thank you.” You need to go through all the factors to consider. Talk to someone you can trust to avoid making a mistake and regret it in the future.
Trust me, it will all be worth it!
And because we care a lot about you so much,
Here’s the list of things presented by Jose Silvera – Owner of the GUI Web Pro, CEO of Silvera Enterprises, a website expert, digital Marketer recognized by Google, and Bing ads for training campaigns with over 100% conversion rates.
THE 5 ELEMENTS YOU SHOULD HAVE BEFORE YOU BEGIN GETTING A WEBSITE:
Make sure you have images that represent your business. Whether you hire a professional photographer or a friend who takes good photographs, I recommend taking your own picture. It is important to get your original picture.
Imagine visiting a website and seeing familiar Google images, the experience will make a bad impression on you and your business.
Images can be used to draw attention to your site and direct your visitor’s gaze. Using them to present information can be very beneficial. Additionally, images are a great way to draw your visitors in and engage them in your content.
Now, you must realize that using your own pictures on your site will not only make you unique but will also help you build rapport and trust with your customers.
A good way to name your website is [Businessname].com. In addition to making your website appear more professional, by having a website address such as this, you can establish a brand.
Avoid having a website name such as “We are the best in the market – dot-com.” — No! Please. Do you know how that sounds?
I hope you know.
It sounds lame, my friend. So, do me a favor. Don’t do that. Thank you.
Remember this formula: yourbusinessname.com that will do the trick.
Text / Content
When getting a website, you should also consider getting the text before you begin. Think about what you really want to highlight such as your experiences.
Content that captures the reader’s attention can be challenging. The average website visitor will spend just a few seconds on the page before deciding what to do. To figure this out, you must also know your audience, which we will discuss later on this page, by doing so, as they are seeing what they want, they are most likely to stay longer and even engaged.
By creating an original logo for your business, you will be able to create or establish your brand. You should ensure it is creative and attractive enough to catch the attention of potential clients.
Ensure your logo reflects your business and the services you provide.
You can hire someone to create one for you by getting freelancers from websites such as fiverr.com and upwork.com and of course, pays them as per their particular rate in dollars to build an awesome logo for you. Or, you can create your own if you are crafty and know how to use Photoshop.
Now, if you have these 5 elements, you are good to go.
Do not even begin until you have it!
OK, So, you have those 5 things done? Now what?
WELL, THE NEXT THING TO CONSIDER IS: HOW YOU WANT YOUR WEBSITE TO SERVE YOUR BUSINESS…
What is the Purpose of your website? Or what SHOULD be the purpose of your website?
This could be something like, “I want to have some online presence because my business is already established and I’m doing fine.” Or you just want people to glance at your design and the stuff you do, or you want to have a place you want to show your portfolio, and whatever…
Just think of the things like, what do you want a website to do for you, what do you want the website to accomplish, or why do you want a website?
Let me help you…
Understand Your Customer.
A businessman should, of course, understand their customer by doing some research and knowing who they are and what they want such as general preferences that could easily catch their interest.
“In the business world, it doesn’t matter what you like, but what the customer likes!”
So, here is what he got to say for getting to understand your customer: Get a sheet of paper and make your customer’s profile.
Take note: If you are a business owner, you are helping your customer’s problem. You are solving them. So, figure out what their problem is and make a solution for them.
In general: By knowing your customer’s backgrounds, you will have an idea of what they want and how to help them out. Build a rapport!
Keep in mind: Only the relevant things, you can ask them. Don’t be a stalker, it’s illegal:)
Create an Appropriate Design.
Now, we get to the part of the design. You might want to consider how your website should look, but you have no idea what that should be like. Make sure to not make your website look like that of your competitors, or you will fall behind them.
Making a good impression on potential customers is easier with a well-designed website. You can also nurture leads more effectively and increase conversion rates. More importantly, it provides an enjoyable user experience for your website visitors, allowing them to navigate and access it easily.
So, by getting a website you should also make a big consideration on what is your customer’s general ideal design. And going back to the last topic, you can achieve this by getting to know their preferences and how you can make it an enjoyable experience for them for visiting your website.
Remember to always think about how to keep your customers interested in your business, and don’t even consider what your competitors do to their sites.
“If you just copy the competition, they will always be ahead of you.”
Be unique and original!
Dominate the market!
Be the map, let them follow you!
READY TO CREATE THE MOST AMAZING AND CATCHY WEBSITE?
If you’ve made it this far, then looks like you can start looking for a good designer/developer.
Great business owners aren’t born, they are made.
Go and take the lead!
Hey, before we say goodbye. Would like to meet the most amazing web developers that can help you with your problem in getting the right website for you?
I should’ve said it before, but here you go….
We are the Best Web developers & Online Marketers in Las Vegas, Nevada!
Check out our Portfolio
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
Adios! See you!