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8 Usability Mistakes You Might Make When Using Photos on Your Website

The internet sure is a strange place. Those mysterious Google algorithms are constantly evolving, and user preferences change all the time.

One thing that remains constant, though, is the importance of using photos in website design. A picture may be worth a thousand words, but using a photo that’s grainy or confusing can compound problems on your site rather than solve them. Today, I’m going to share the top mistakes when it comes to using photos on websites– mistakes that you should avoid at all costs.

You know what– I might be doing these mistakes myself on my blogs, so let’s dig in…

1  Using JPEG File Format

JPEG is a common file format, but it isn’t always the best option. The format compresses images to reduce file size and save space on your hard drive, but it also reduces quality. If you’re going to be printing or displaying your photos in high resolutions, you’ll want to use another format like PNG or TIFF instead.

JPEG is a good choice if:

  • You don’t care about image quality (or are using a photo that’s already low-quality).
  • You need to send photos quickly (e.g., emailing photos to friends).
  • You want to reduce file size for storage or bandwidth purposes — JPEG uses lossy compression, which means it will discard some detail from your images in order to shrink them down. However, this also means that different parts of your photo will be compressed differently; if there’s ever anything in your photo that looks too blurry when you view it at full size, chances are it was lost during compression and won’t be visible if you save as JPEG again later on (although there will still be some loss).

 2  Using Not Big Enough and Blurry Photos

How big is your photo? Are you using a high-resolution image or a low-resolution image? This may seem obvious to some but it’s easy to overlook when you have dozens of images on your site.

Resolution refers to how many pixels are in every inch of an image (so the higher the number here, the better). A high-resolution photo will be of higher quality than one with a lower resolution. File size refers to how large an image is on your website file system. When selecting images for use on your website it’s important that they don’t take up too much space because slow loading times can negatively impact user experience. Pixel Density relates directly back to resolution; being able to see more detail in an image means having higher pixel density which translates into clearer visuals for users when viewing them online.

That said, just make sure your photos are big enough and not blurry.

 Not Enough Room To Breathe

Let’s take a moment to consider the images on your site. Are they being treated like the beautiful, delicate things they are?

If not, how can we help them?

As an example of what NOT to do: let’s take this website for a donation organization. The photos are small and cramped in an attempt to fit in more information on the page.

The remedy is simple! Just give those photos room to breathe. Give each image some breathing room on the page by making sure there’s enough space surrounding it so that it doesn’t feel squished or encroached upon by other elements around it. Give each image some breathing room in your layout by looking at how much distance you want between elements (like text and images). Give each image enough room so that every part of it has plenty of space—this includes both its background and foreground areas!

 Inappropriate Colors

Unless it’s a purposeful design component, spare your site visitors jarring, bright colors. You’ll find that most websites have muted and soft tones that go hand in hand with their brands. This is because they know their audience and understand how to use colors to affect them positively. If you’re designing for a business or brand with an established color palette—something like Coca-Cola’s red, white and blue—stick to that palette when choosing colors for photos on your website.

 Not Resizing/Cropping The Photo to Fit Its Purpose

Cropping and resizing photos is important because it helps you to remove unnecessary elements, which are usually the background or edges of a photo. Cropping can also make an image more visually appealing by emphasizing what actually matters in that specific shot. Resizing photos is equally important because it allows users to see those images clearly without having them lose their original quality.

For example, if you’re using an image for your website background or header, cropping out some parts from the picture before uploading it to your site will result in a better overall look when compared with using cropped images online that have been taken straight from their source files (usually JPEGs). The same goes for resizing: if you resize an image too much it could turn out blurry and pixelated, so make sure that you only resize them just enough so they’ll fit properly on whatever page element they’re going into.

There are several ways of cropping and resizing images. You can do this manually by opening up Photoshop or Gimp (free tools) and editing every single one yourself; however, this method is both time-consuming and tedious so we recommend using automatic tools like GraphicBurger’s Image Optimizer instead!

 Going Overboard with Filters

When you’re adding filters to your pictures, keep in mind that it can look pretty unnatural if you go overboard with them. If you want to use filters on photos, try adding just one and see how it looks before applying more. An excess of filters will make your photos look blurry and unprofessional—and worse yet, they might give potential customers the impression that your company doesn’t know what it’s doing (or worse yet, that you don’t care about how things look). Going overboard with filters will do more harm than good.

7  Packing Too Many Photos Into One Spot On Your Website

Don’t pack too many photos into one spot on your website. If you have a lot of images, use the grid layout to give them space and structure. A photo gallery or slider can help keep the images flowing in an engaging way.

Carousels are also great for showcasing multiple images at once, while still giving each image enough room to breathe.

8  Not Being Mindful For Photo Placement

There are a few things you should always keep in mind when placing photos on your website.

  • Avoid using multiple photos: Try to avoid using more than one photo on any given page, especially if the page is long. If you do decide to use multiple images, make sure they are related and don’t appear disparate from each other.
  • Avoid placing photos at the top of the page: This may seem obvious, but we’ve seen some websites where their most important information is located at the bottom of their homepage! This just doesn’t make sense because users will have to scroll past everything else before they find what they’re looking for (which is not ideal).
  • Avoid placing photos at the bottom of your webpage: Again, this may sound silly but some people think that they should put all their content below their tagline so that it doesn’t get cut off by someone’s browser window size being too small or large. The problem with doing this is that users will start reading before getting through anything else (like an introduction) because it was placed after everything else!

BE SURE TO AVOID THESE MISTAKES OF PHOTO USAGE WHEN PUBLISHING THEM ON YOUR WEBSITE

The first and most basic rule of using photos on your site is to be sure not to screw it up. This means:

  • Don’t use too many photos. A good rule of thumb is not to publish more than three at a time, without sufficient breaks in between. You don’t want your visitor’s eyes glazing over trying to take everything in at once (and they will).
  • Don’t use photos that are too small. While some people might argue that big is better, it isn’t always true when it comes to images, especially if you’re using them as links or buttons on your website or blog post. If the viewer can barely make out what the image is supposed to show them—or worse yet if they can’t figure out which part of the image does what—then chances are good that they aren’t going to click on anything but an “X” button instead!

With so many potential pitfalls, you might be thinking that it’s best not to use any photos at all on your website. Just imagine a world with no graphics at all—it would be as lifeless and sterile as a hospital room. And just like with hospitals, sometimes too much of a good thing can hurt you; we don’t want to discourage you from using images where you might benefit from them. Instead, think of this blog post as more of an insurance policy for your online image. We’ve given you all the tools you need to avoid going down the wrong photographic paths, so all that’s left is for you to apply them properly!

Avoid These Mistakes With the Help of An Expert

When it comes to web design, there’s a lot that can go wrong.

With so many different elements coming together in a single website, it’s easy for something to slip through the cracks. And no matter how great your website looks, if it’s not usable and easy to navigate, it won’t do you any good.

That’s why we’ve put together this list of usability mistakes you should avoid when using photos on your website. And with the help of our expert, you’ll be able to avoid these mistakes and make sure your site is as user-friendly as possible!

Related: 5 Things Every Great Home Page Has! Silvera Enterprises Website Tips & Tricks Blogs

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8 Ways To Use Images More Effectively In Your Site Design

by Charleen Montano June 7, 2022

Websites are like a box of chocolates: you never know what you’re going to get. Sometimes they’re filled with images that make your eyes bleed. Sometimes they have pictures that look like they were taken by a drunk chimpanzee with a cell phone in your pocket– I’m looking at you, Instagram…

Disclaimer: I’m not good at taking pictures either 🙂 But hey! I’m good at this, don’t worry.

Anyways, how can website creators be sure their sites aren’t the bad ones? By using this simple checklist for finding, choosing, and using images that will make people hungry for more!

See?

It’s the internet — we are completely surrounded by images. Whether it’s a meme that was shared on Facebook, images in news articles showing what is going on in the world, or an enormous product photo on a website that proves to you that yes, this object might fit inside your house… Images matter.

They’re everywhere on the internet and they can be a huge asset to your website if used effectively. Wondering how to use them effectively? Let me break it down for you.

Find the Right Images

Using the right image can be a powerful tool, whether you’re trying to communicate a message or simply enhance your website’s look and feel. But finding the right image can be a challenge.

There are two main things to consider when choosing an image: what it looks like and how it’s used. The first is easy enough but the second is more complex because it involves matching an image with its context.

Tips for making sure that happens: Don’t assume that every image will work well in every situation. Images are more flexible than text, but they still have limits. A photo of a puppy might work well on a social media site where users want to express their affection for animals, but it probably wouldn’t be appropriate for an article about business ethics!

The first thing you need to consider when using images is who your target audience is. This will help you decide what kind of image you want to use. For example, if you are selling a product aimed at women, you will want to use an image of a beautiful woman wearing your product.

 Don’t Overdo It

If you’re going to use images, make sure they support your message. Don’t use them to replace it; that’s not their purpose. Images are meant to aid understanding, not distract from it. If you’re using an image of a person or animal and there isn’t anything particularly unusual about them (such as their age or ethnicity), don’t put a caption on top of the image that says something like “This is a man.” Instead, let the reader figure out what gender this person is from context clues such as how they were dressed and what kind of situation the photo was taken in (for example: “This is Sam from his wedding day”).

The same goes for color-blindness: if you can’t tell by looking at someone whether they’re male or female, don’t assume everyone else can either! Use gender-neutral language whenever possible. This will help ensure that all readers can understand what’s being said without needing any special instructions first—and that includes those who may be new readers themselves!

 Pay Attention to File Formats

File formats are simply the way in which information is stored on your computer or mobile device. You may have heard of some of them (like JPEGs and GIFs) but others may be unfamiliar to you.  

Images come in different file formats such as JPEG, TIFF, BMP, PNG, etc. Each format has its own advantages and disadvantages. For example, JPEGs offer good compression but may cause image artifacts when resized or processed in some editing programs. On the other hand, PNG files are better suited for transparency effects than JPEGs but can’t be compressed as much as JPEGs.

What makes an image optimized?

When it comes to images, “optimization” refers to how they’re displayed on your site – including size, resolution, and color depth (also known as bitmap). Each type of file format has different characteristics that impact how effectively it can be used for certain purposes.

Related: 8 Usability Mistakes You Might Make When Using Photos on Your Website

The file format you choose is a very important decision because some formats are more suitable for certain uses than others. For example, there’s no point using a JPEG image for your website when GIFs will do the job just fine. To find out what format to use, you’ll want to consider each of these questions:

  • What file size do I need?
  • Does it have to be in a specific format?
  • Is there anything else about this particular image that matters?

 Use Strong Clear Images

 A strong, clear image can be used to a website’s advantage in a number of ways.

First, it can help your audience understand what you’re talking about. If they see an image that’s similar to what they’re looking for, they’ll know that they’ve found it. This also applies to search engines like Google. If an image is clear and easily deciphered, Google will be able to find it and use it as a way to help bring users back to your site again and again—which means more traffic!

Second, if you use strong images to connect with your audience on an emotional level, they’ll feel like they know you better than if you only relied on text alone. This can be especially helpful when trying to sell an idea or convince someone of something; if the person feels like he knows you well enough through your writing style (and also through how clearly everything is presented), it’s much easier for him to trust you!

Finally, using strong images can help build trust between two people who haven’t met yet. For example: if I’m interviewing someone for my podcast but we haven’t met yet, I might send them a link so we can Skype together before our recording session begins—and if there’s a clear picture of everything then we can build trust with each other through that conversation alone.

Choose Images That Work Together

There are many ways to use images that work together on a website.

You can choose an image for the header and then use other images that relate to that same concept for the body of your page.

You can also choose one main concept for your site, like “eco-friendly” or “green” and then use different images that all fit into that theme.

You can even match an image to the text on the page. For example, if you have a paragraph about recycling, you might choose an image of someone recycling bottles or cans in their backyard.

 Optimize for Mobile Devices

Although it’s a little-known fact, optimizing images for mobile devices can be used effectively on a website.

Mobile devices have changed the way people use the internet. More than 50% of the traffic on most websites comes from mobile devices. The problem is that most websites are not designed to work well on these devices.

The main reason for this is that they are optimized for desktop screens and not mobile ones. This means that the images on websites don’t display properly or load slowly.

Optimizing images for mobile devices helps to use them effectively on Websites. It reduces their size and makes them easier to load. This allows users to access your website quickly and easily regardless of what device they’re using.

There are several ways you can optimize images for mobile devices:

  • Using a service like TinyPNG or JPEGmini will compress your photos so they take up less space and load faster across all platforms including desktops, smartphones, tablets, etc.
  • Reducing file sizes by resizing images down before uploading them so they don’t take up too much space on your server (or disk space if you’re using a CDN). You can also reduce file sizes by reducing the quality of an image (although this shouldn’t be done without careful consideration as it may cause artifacts in photos).

Consider Accessibility and Diversity

Accessibility and diversity are two of the most important elements to consider when creating a website.

Accessibility is the ability for people to navigate your site easily. It’s also about making sure that your content is available to everyone, regardless of their abilities. In terms of diversity, it means that you’re trying to make your site appeal to as many people as possible—whether or not they’re male or female, old or young, from a specific region or country, etc.

When you consider these two elements together, you’ll have an online presence that is more accessible and diverse than ever before!

Keep It Real

How keeping images real helps use them effectively on Websites

The best way to use images in a website is to keep them real.

There are many reasons why you should use real images and not stock photos, such as:

Real images are more attractive and engaging.

The most important reason is that people are drawn to real things, not to models or computer-generated graphics. Real images attract attention with their natural beauty and draw the viewer’s eye to the page. The viewer can see what the image is about and connect with it because he can relate to real objects or people much better than to abstract ones that have been produced by a computer program.

Real images increase credibility and trust.

People tend to trust websites that use real images more than those that use stock photos because they know that the website owner has invested time and money into making sure his business is represented well online. If he was willing to go through all of this effort just to make his website look good then it must be worth something! This creates a sense of credibility and trust which allows users to feel safe when buying whatever product or service you’re offering online

Related: Getting a Website: What You Need To Know

Images are an important part of web design. Use them wisely!

In the digital world, images are a key part of web design. They can help you convey a message, make your website more attractive, and even create a better user experience (and yes, they’re also great at making websites memorable).

To use images effectively in your designs, follow these tips:

  • Use high-quality photos when possible. If someone visits your site and sees poor quality pictures—or worse yet no pictures at all—they might think your business is cheap or disorganized. When choosing images for your site it’s important to keep this in mind!
  • Be selective about where you place them on the page; don’t just throw them around randomly or place too many together in one area (this could upset visitors who find it overwhelming). This tip is especially true when working with multiple columns as well because this can cause confusion among visitors who may not know how many columns exist on each side of their screen!

CONCLUSION

After all, a picture is worth more than a thousand words. Or at least I think that’s the saying. I’ve never actually counted the words in an image. But if you have any questions about images or design in general, feel free to reach out to us here at Silvera Enterprises or leave your comment below and we’ll be happy to answer them for you!

We wish you great success!

See you soon!

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How To Protect Yourself From Click Fraud & Pay-Per-Click Scams

by Charleen Montano June 6, 2022

Have you ever thought about the way that ads on your site work?

I mean, have you ever thought about how they’re targeted? And how they’re displayed? And how they’re paid for?

These questions have been on my mind a lot recently, and I’m sure they’ve been on yours too. Because I know there are people out there who are trying to understand this stuff, and that’s why I’m here today to discuss all this.

We’re all busy, but you know what’s even busier than you? The internet.

The internet is an incredible place where people can connect and share ideas, but it’s also a hotbed of fraud. From fake social media accounts to fake news stories, digital fraud has become a major issue for businesses that rely on the internet to connect with their customers.

In this blog post, we’ll talk about a particular type of fraud called click fraud and how you can avoid it!

We’ve all seen it: the spammy link that pops up in the comment section of a site, or the ad that shows up on the sidebar of your favorite blog. You know what we’re talking about—those ads that are clearly being used to trick you into clicking them and then leading you to an awful place—you know, like porn sites and scammy websites.

The thing is, these aren’t just annoying; they’re also dangerous. They’re called click fraud and they’re one of the most common types of cybercrime today.

Here we go;

What is Click Fraud?

Click fraud is a form of online advertising fraud that involves clicking on an advertising link to generate a charge per click. Click fraud can take place on both pay per click and pay per impression platforms, and it is a growing problem for advertisers.

Click fraud can occur when an automated computer program or bot clicks on an ad to generate a charge per click. This type of activity is often referred to as “clickbait” or “click farming.” It’s also possible for humans to engage in click fraud by clicking on ads to generate revenue.

Types of Click Fraud

There are six main types of click fraud, including:

  1. Session-Based Click Fraud
  2. Fake Traffic (Non-Human) Click Fraud
  3. Impression Fraud
  4.  Affiliate Fraud
  5. Domain Spoofing
  6. Malware Click Fraud

Let’s explore each in turn.

  SESSION-BASED CLICK FRAUD

Session-based click fraud is a form of click fraud in which a criminal uses multiple devices and IP addresses to generate fake clicks within the same session. This can be done by using multiple browsers, running multiple instances of the same browser, or using virtual machines (VMs) to generate fake clicks. These devices are often located in different countries and may be shared between several criminals who are working together.

The criminals use these devices to generate false impressions, clicks, or other metrics that advertisers pay for. The criminals then receive payment from advertisers while they secretly profit from the ad revenue.

 FAKE TRAFFIC (NON-HUMAN) CLICK FRAUD

Fake traffic refers to non-human (bot) traffic that comes from automated software designed to imitate human behavior. This bot activity can take many forms, such as clicking on ads or filling out forms, but the ultimate goal is always to defraud advertisers by tricking them into thinking they are reaching an audience of real people.

The problem with fake traffic is that it doesn’t convert into real sales or leads. Instead of generating revenue, advertisers are paying for clicks on ads that don’t actually drive any value back to their business. This can lead to a downward spiral of wasted money and lost revenue if it isn’t caught quickly enough.

 IMPRESSION FRAUD

Impression fraud is when someone buys or sells fake impressions through bots, click farms, or other methods. It can be done to boost a company’s revenue, but also to make it seem like a business is more popular than it actually is.

Impression fraud can also happen on Instagram and Pinterest, as well as Facebook. For example, when someone buys fake followers on Instagram or Pinterest, they might not actually see what posts are being shared with them — but their account will still show that they have thousands of followers nonetheless.

 AFFILIATE FRAUD

Affiliate fraud, also known as affiliate marketing fraud, is a form of Internet fraud that occurs when a website owner pays an affiliate to advertise the website and then does not ensure that the affiliate properly discloses whether he/she has received payment for the advertisement.

Affiliate marketing is a form of internet marketing where an online merchant pays commissions to their affiliates for each visitor or customer brought to their website through an affiliate link. Affiliate marketing programs are generally free to join and sign up for. The merchant can then track visits and sales, and evaluation of each visitor or customer by using cookies and other techniques. These techniques may include writing unique content or copy, placing unique links on their site, and/or using different forms of advertising.

 DOMAIN SPOOFING

 Domain spoofing is a type of phishing attack that attempts to steal information from users by tricking them into thinking they are at a legitimate website. For example, a spoofed email address could look like this: <companyname.com>@domain.com.

Domain spoofing is one of the most common types of phishing attacks because it’s easy for attackers to do and hard for users to detect.

 MALWARE CLICK FRAUD

Malware click fraud is a type of ad fraud that occurs when malware that installs on a user’s computer passes clicks on ads. This type of malware can hijack the user’s mouse cursor, or be installed as part of an ad network to generate false impressions and clicks.

Malware click fraud is one of the most common types of digital advertising fraud, especially in mobile advertising. The practice has become more prominent as advertisers have shifted their spending toward mobile devices, where it’s harder to detect and prevent.

Malware click fraud can be difficult to detect because it doesn’t follow traditional patterns that can be detected by AI or machine learning algorithms. In most cases, it requires manual investigation by humans.

The first step in preventing malware click fraud is creating a comprehensive measurement program for your campaigns — especially if you’re using programmatic buying methods or running retargeting ads. Here are some best practices:

Use third-party measurement tools like Google Analytics to ensure you’re getting accurate data from your ad campaigns

Use at least two measurement tools to help identify discrepancies between them.

Common Click Fraud Scenarios

Real users are being paid to click on ads on your site (click farms).

Your site is infected with malware that is clicking on ads automatically without user interaction.

A competitor’s site has been hacked into and is clicking on your ads, driving up costs without any return benefit to you.

Organic search engine results manipulation (SEO) – Search engines like Google rely on complex algorithms to determine which sites appear at the top of their search results pages when certain keywords are entered by users. Some SEO experts have found ways to manipulate these algorithms so that their websites appear higher than they should in organic searches for certain keywords — even if those websites don’t actually contain any relevant information related to those terms! This type of click fraud can cause serious damage.

Ad stacking fraud, where multiple ads are displayed on one page so that each time a user clicks on an ad it counts as a separate action and may generate multiple payments from advertisers to publishers.

Botnet click fraud, where bots are used to generate fake clicks on advertisements.

How to Prevent Click Fraud on Your Website

Click fraud is a pain in the neck and often what makes it difficult for entrepreneurs– it’s a common problem for advertisers, but there are steps you can take to prevent it.

Here are five ways to stop people from clicking on your ads and wasting your money:

  1. Make sure your website is secure.
  2. Use an ad blocker like Google Chrome’s AdBlocker or Adblock Plus.
  3. Monitor your traffic and look for suspicious behavior (for example, someone who clicks on 20 ads in a row).
  4. Use a one-time password system that requires users to enter a unique code every time they log in to access account information (this prevents bots from automatically filling out forms).
  5. Set up filters to block suspicious IP addresses and other patterns of activity (for example, if someone tries to click on an ad 10 times within five minutes).

Protect Yourself Through Pay-Per-Click Management and Consulting    Services

Pay-per-click management and consulting services are a great way to protect yourself from the costs of click fraud. Pay-per-click services include:

  • Online marketing strategy development

Online marketing strategy development is a vital component of protecting yourself through PPC management. It’s important to have a plan for your online marketing efforts so that you are not left scrambling to come up with ideas on the fly. This will help you avoid making bad decisions that could lead to wasted money or lost customers.

  • Keyword research

A keyword research report will tell you which keywords are driving the most traffic to your site. You can then choose which ones are most important for your business goals and use them in your ad copy.

The more keywords associated with your business, the more likely it is that people will find you. That’s why we recommend having at least five unique keywords associated with every ad campaign you run—and if possible, even more than that!

  • Pay-per-click (PPC) management and optimization

Optimization involves fine-tuning your PPS campaigns so that they perform better over time. An experienced PPC manager will keep track of how each campaign is performing compared to its goals and make adjustments as needed in order to improve performance over time.

  • Web analytics reporting

PPC campaigns are all about testing different keywords and ads to see what works best for your business. To do this effectively, you need to be able to track how well your ads are doing across a number of factors including conversion rate and click-through rate (CTR). A good web analytics tool will allow you to see which ads are performing best so that you can continue to test new variations against those that work well.

Learn More About Getting a Website for Your Business and How to Safely Run It

If you want to learn more about getting a website for your business, and how to safely run it, we’ve got you covered.

We know that there’s a lot of bad information out there about how to do this stuff, and we want to make sure that you don’t fall for any of it. We’ll help you understand what goes into making a great website—and how to do it yourself if you don’t feel like shelling out the cash for someone else to do it!

We’ll also show you how much safer it is to run your own website than rely on other people or companies to run it for you.

(833)-886-2681

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We are the Best Web developers & Online Marketers in Las Vegas, Nevada!

Check out our Portfolio

We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

We wish you great success!

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Accessible Web Design: A Guide to Make Sure Everyone Enjoys Your Site

by Charleen Montano June 9, 2022

The web is an amazing place. It’s the world’s biggest library, and it connects people across all kinds of distances. The internet has revolutionized our lives, changed the way we do business, and made it so that you can order take-out from your phone while sitting on the couch in your sweatpants.

But one thing that hasn’t changed? The fact is that not everyone can use it as easily as others.

You may be surprised to learn that many users have disabilities or other barriers that can affect their ability to view web pages. These barriers range from cognitive disabilities, such as visual and hearing impairments, to physical disabilities, such as a person being paralyzed from the neck down.

Each of these users has a different story about why they need help using your site.

For example, someone who is blind will likely use a screen reader to navigate the internet. But what about someone who is deaf? They won’t be able to hear audio content on your websites, like a podcast or music video.

In this post, you’ll learn about:

Even if you don’t think you have any users with accessibility issues on your website, it’s important to consider how you could make your site more accessible for them in case they do show up at some point in the future.

The internet is a big place. And it’s only getting bigger. More people are coming online every day, and they’re not all using the same devices or having the same experiences as the rest of us. If you’re designing websites that don’t take into account these differences, you’re missing out on a huge opportunity to grow your audience and make more money.

In this article, we’ll walk you through how to update your website so that it’s accessible for everyone—no matter what kind of device they’re using, how much vision they have, or if they have any impairment at all.

To start with, let’s define what is accessible web design?

What is Accessible Web Design?

Accessible web design is a way of designing websites that are more accessible and usable by people with disabilities.

Web content should be available in a variety of formats, including text-only, HTML, and other formats that may be used by people with disabilities.

Accessible web design also makes it easier for people who use assistive technology like screen readers and other types of adaptive software to access your website.

Accessibility is basically the idea that everyone who uses the internet should be able to use your site in whatever way they need to use it. That might mean that someone with impaired vision can read your content, or someone with low hearing can hear your audio clips. It might mean that someone with a disability who relies on a screen reader can navigate easily through all the pages on your site. It might mean that someone with dyslexia has an easier time reading your content than someone without dyslexia does.

The point is: accessibility makes sure that everyone has equal access to whatever service or product you’re offering them—which is crucial for business owners because if people don’t have equal access to something, they’ll go somewhere else where they do.

W3C Standards

W3C is a standards organization that’s responsible for many web standards. It’s also the main standards body for the web, and it develops specifications that describe how to create Web pages and how to display content in browsers.

W3C is a global community where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C primarily pursues its mission through its activities as an international technical committee of World Wide Web experts within ECMA International (a European industry association), which oversees the evolution of ECMAScript, or JavaScript.

See: W3C Accessibility Standards Overview

ADA and WCAG Compliance

The Americans with Disabilities Act (ADA) is a law that protects disabled people from discrimination in employment, public services, and public accommodations. If you run a business or are designing websites, it’s your responsibility to ensure that all of your products and services are accessible to disabled users.

For example:

You can’t force customers who use wheelchairs to climb stairs if there is an elevator available.

You can’t make websites hard to navigate by only providing text links instead of using clickable images or buttons for navigation.

You have to make sure there aren’t any color contrasts so drastic that it makes the text difficult for color-blind users.

Why is Accessible Web Design Important?

Above statements can validate the importance of accessible web design, but let me have some additional information to highlight its importance with a few points:

 Accessibility is important because it helps everyone.

 It helps people with disabilities because they can use the internet more easily.

 It helps people with slow internet connections because they don’t have to wait for pages to load.

 It helps people with low-end devices and low-end bandwidth because sites will load faster on their devices (and at least as fast as other sites).

 It also helps people who have low-end computers or are using older operating systems (which tend not to be compatible with newer technology).

How to Make Your Site More Accessible?

If you’re a business owner, chances are you’ve heard about making your website accessible. Accessible web design is a hot topic in the world of online marketing and digital media, but how do you make sure it’s accessible?

Making your site more accessible is easier than you think. Just follow these 6 simple steps:

 Make sure your site is easy to navigate. When people have trouble figuring out where they are and what they can get from your site, they’ll leave— and who wants that?

 Make sure all videos have transcripts for the hearing impaired (if there are any). If you have an audio file in addition to the video, provide captions for both of them.

 If there are any forms on your page, make sure all fields are labeled so people know what they’re supposed to enter into each field when they fill out the form— and make sure those labels correspond with what’s actually in each field!

 Use easy-to-read fonts, like Arial or Times New Roman.

 Don’t use flashy graphics or animations if they might be distracting to people with visual impairments, or if they rely on assistive technologies like screen readers to access your site.

 Make sure that all content is easily digestible by visitors with cognitive disabilities— don’t use jargon or overly complex language, and make sure that each page has a clear purpose and design.

How to Audit the Accessibility of Your Website

The easiest way to make sure your website is accessible? Audit it.

While you’re probably already familiar with the term “audit,” you may not be familiar with the concept of auditing your website for accessibility. It’s not difficult, and it can help you ensure that your site meets the needs of all visitors.

Auditing for accessibility means checking to see how well your website functions for people with disabilities. Auditing for accessibility can help identify barriers that prevent users from accessing content or features on a site, so they can be removed or improved.

It’s important to note that audits do not guarantee compliance with any specific standards (such as Section 508 or WCAG 2). Compliance requires testing by an expert who understands the laws and has experience implementing them, but audits can be used as part of a larger process to identify areas that need improvement before testing begins.

To audit your website, start by using the WAVE tool from WebAim. Run a WAVE scan by going to their site and entering a webpage address and selecting the contrast button on the left-hand sidebar of the screen. WAVE displays an icon for each instance of low-contrast text it detects— take note that some errors may require more work, such case with any issues flagged by WAVE, I recommend you talk to an expert at your company about how best to fix them.

Other than using a website to check your accessibilities error, the following can also be used as a simple basis:

  1. Make sure that the site is compatible with screen readers.
  2. Ensure that it is mobile-friendly.
  3. Make sure that it has no problems with colorblindness.
  4. Check for usability for people who are hard of hearing or deaf.

Tip: If you’re concerned about the accessibility of your website and want to make some changes, it’s best not to do it alone. By partnering with a web design company that has experience in making websites ADA compliant, you can rest easy knowing that you have someone on your side who can help guide you through the process.

If you don’t know where to start, we can help!

Feel free to reach out to us here at Silvera Enterprises or leave your comment below and we’ll be happy to answer them for you!

We wish you great success!

See you soon.

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