by Charleen Montano April 20, 2022
No website? Ok.
I know what they will say, “But I need a website; it is very important to create my own website.” Stop there and listen carefully before jumping on this wagon towards the land of making your own website.
I know I talked a lot about how and why having a website will positively impact your business, however, we are all unique and different after all!
If you are still struggling with whether to get one or not, read on to help you analyze and finalize your decision.
I don’t want you to blame me in the end!
You might get one because I say so and convinced you after reading, or you might definitely not get one after this.
The decision is all yours, but let me give you a hand by taking part in the process of your decision-making. It would be my pleasure.
Let’s see. Post your thoughts in the comment section below after reading this article entirely.
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See dozens of related videos that can help you through your getting a website journey: Jose Silvera – YouTube
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It is a hot topic in today’s marketing and advertising circles whether you should have a website or not. You can’t be business-like without a website, but then again you will be wasting your time and money if you have one.
What is the right answer to this question?
Well, it’s quite simple actually.
Does My Business Need a Website?
At what point do small business need their own web presence? And what’s the point of having a website for them? Despite the fact that these two questions may appear to give you an automatic thumbs up, they’ll be more useful in guiding your decision if you first answer the following questions.
Is your business a small or medium-sized enterprise? Some businesses require a website for reasons other than generating revenue, such as enticing new clients. If you want to make it easier for people to find your business, you should think about a few things before launching an e-commerce website.
Pinpoint out that people can now do almost anything online because of the vast amount of information that is readily available today.
And because of this, many businesses today don’t even need a brick-and-mortar location. All they have to do is create a website or blog and post all the information their customer require there.
So, if your company is just getting off the ground, it might not be a good idea to spend money on yet another web platform. Only in the current digital age can your business thrive without an online presence. If you don’t need a website to promote your business, then don’t waste your time creating one. Instead, use the creative juices you were going to use for a website to work on something else.
Is a Website Necessary if I Have a Facebook Page?
There is a new Facebook page you’ve just created and you’re ready to share it with everyone. But before you press the publish button, a thought came to your mind, “Will a Facebook page be able to help me grow my business?”
Hmmm, I might want to change my career and become a mind reader?
B2C (Business to Consumer) companies use a variety of platforms to spread the word about their products and services, but for B2B (Business to Business) firms, social media is a must-have tool for brand awareness. So, is having a website as important as having a Facebook page?
Years ago, most small-business owners would have been caught dead if they didn’t have a website of their own. Today, many businesses are turning to Facebook and Google+ as a new way to promote their products and services. After all, creating a page is completely free.
So, to avoid taking the wrong direction, you need to know whether or not you really need a website in order to figure out where your business commitment lies.
And to answer the question on the header above “Is a Website Necessary if I Have a Facebook Page?” Well, they aid in audience growth and can even be used to conduct market research.
A Facebook page, on the other hand, should not be used as a substitute for your company’s website. You can see why here:
1). YOUR FACEBOOK PAGE DOES NOT BELONG TO YOU.
Your Facebook page does not belong to you. It belongs to Facebook. The Platform. At least according to the terms of service.
That’s right, Facebook can remove any post/page they like. This is something that most people don’t realize until it happens (or almost happens) to their business.
In addition, because Facebook is owned by the company you work for, you have no control over whether or not they decided to delete your Facebook page with all of your likes, shares, and other hard-won kupunas you have worked so hard to achieve.
A big problem is that they can do this at any time and you have no recourse.
There is nothing wrong with telling people your business has a Facebook page, it’s just like saying that you own a house. The question is, does this mean that you own it? In a strict sense, the answer is yes.
But no, not really.
If you compare your Facebook page to a house, you’ll get the same results as hiding your money in an old sock under your bed. Some of it may work for a short period before being compromised by a hacker or other outside influence.
You might be seeing the point by now…
Your website, on the other hand, gives you complete control over the look and functionality of your website.
2). ON FACEBOOK, ATTENTION FLITS FAST
Marketers see their primary role as getting potential customers to visit their site, but the trouble with social media on Facebook is that attention flits fast. Someone could spend 30 seconds looking at a list of your posts on Facebook or glance at your status update and just move along– so all that effort you’ve been trying to shout about yourself or your brand may get you nowhere.
In addition, there is no zero-sum game to attend to. There are a lot of options. Facebook is an attention-driven environment and in that kind of social media place, people all want their share of the attention, and your audience is divided on it.
What more? You’ll have to compete with the Facebook friends of your potential client. A lot of people don’t like seeing advertisements, especially when they’re trying to connect with their friends.
Meanwhile, if you have a company website, you can be sure that potential customers will pay attention to everything you say. As a result, even if you have to put some effort to get them to your website, once they’re there, the chances of them becoming your customer are much better.
Now, we’re not saying that your company should not have a Facebook page, of course not. Rather than supplanting your website, your Facebook page and other social media should work hand in hand with it.
3.) SEO IN FACEBOOK IS LIMITED
Does my Facebook page necessitate the creation of a web presence?
Yes, that’s correct.
Despite the fact that you can connect with your potential audience via Facebook, there is a large information gap in this regard. It is one of the reasons why Facebook is not enough for a business. One must have a website as a separate tool to boost his/her marketing and branding campaign.
Building a website is the best way to keep your competitors from outranking you in search engine results.
Additionally, having a business website gives you the opportunity to position yourself so that customers who are looking for the products or services you offer will find you. Optimizing your site for local searches can help you attract an audience from your local area, even though you may be able to compete with larger websites.
4.) CREDIBILITY IMPROVES WITH A WEBSITE
When it comes to a business, a website is more trustworthy than a Facebook page. There are numerous reasons why individuals believe Facebook is more valuable than a website. Indeed, Facebook has about 2 billion users around the world. With this large population of internet users, it provides the perfect two-way communication and marketing avenues. But the truth is that when it comes to legitimacy, a company cannot avoid having its own website to advertise itself online.
Reasons You Might Not Need a Website.
If you own a business– well, I guess you do, since you’re here reading this article heh! Or you might be still planning to have one, huh? Anyways, either of the two, see the need to expand your consumer base, you may wonder if you truly need a website.
Web marketing, after all, can be costly and time-consuming. Furthermore, there are many businesses with websites that do not appear to be performing as effectively as they could. It’s difficult not to wonder if investing in a website is truly worthwhile.
That said, a website might not be necessary for your business for the following reasons.
- YOU ARE NOT A BUSINESS, FREELANCER, ARTIST/ACTOR, ORGANIZATION
A website is a representation of yourself. Your website should be focused on you, your brand, and the services you can provide to others. So, I’ve got a question for you: are you a company? Do you offer products or services? Do you run non-profit organizations?
If you answer no, you can stop reading now.
This blog post will definitely help you realize that you don’t need a website and that there are actually great ways to promote yourself without one depending on what you do for a job, whether you are an organization, freelancer, artist, or actor, or even someone who just doesn’t have yet.
If you fall into these categories, this would be an excellent read for you as well.
- YOU WANT TO STAY PRIVATE
If you wish to maintain your privacy, you may not require a website. However, I’m not simply referring to your ordinary blogger when I say this. Many industries must maintain a level of privacy, and since this is the case, many industries are unable or unwilling to maintain an open online presence.
A website is a very private matter. An important part of your brand’s public image is how you present yourself to the outside world. Be aware that your website will be visible to the world, and that even those who aren’t particularly patient will have to wait for it to load completely.
A website isn’t necessary if you wish to keep your life private and disconnected from the rest of the world. The fact is, though, that you’ll need a website if you want to acquire the trust of your clients and beat off your competitors.
- NO PLANS TO EXPAND YOUR BUSINESS
You may believe that having a website or a blog is important to your business’s success. Getting one, on the other hand, can be a waste of time, money, and effort if you’re content with your current setup and have no plans to extend your domain.
In my opinion, if you’ve been in business for quite some time and aren’t aiming to grow your market, you don’t need one, except of course, if you want to surf the net and build your own business name, and need an image of yourself in a website.
Nevertheless, by comparing your company to those that don’t have a website, you gain a competitive advantage. You’ll gain a lot more credibility and value from it than most people realize.
- YOU ARE NOT GOING TO MANAGE IT
Let’s face it. That much is obvious.
We’d rather be doing something else than managing a website. Unless a client asks why they don’t have a website, you don’t need one if you won’t be managing it. This is the most common reason given for not having a website.
It’s hardly the worst thing that might happen to your business if you don’t have a website. You may want to think about creating a website if you don’t plan on managing it yourself and making it a top priority in your business.
In any case, if you are looking to run your own website for your business, we hope the information we’ve provided above has been useful.
To get the most from your website and avoid overspending, it’s critical to keep these aspects in mind no matter what type of website or business you want to.
It is entirely up to you whether or not to have a website for your business. However, I can feel the urge to tell you that a website is a good starting point if you want to increase your business’s online visibility by generating leads, building social proof, and increasing your authority.
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