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How to Make a Perfect Call to Action That Generate Leads in 2022

by Charleen Montano April 22, 2022

 So you’ve created a high-quality landing page and are getting good traffic.

What’s next?

Increasing the number of visitors who are converted into prospects, clients, and sales. The perfect call to action button can help you convert more of your visitors into leads. However, how should the ideal call to action look?

Take a moment to reflect on all the times you’ve agreed to participate in something. Is Evernote still installed on your system? How about Spotify? Perhaps you even took a course on the General Assembly.

These sign-ups are almost certainly the result of an effective call to action (CTA).

If you think about it, you might have fewer apps on your phone or websites visited if it isn’t because of the copy or the design of a strong CTA. This is the very reason why using a strategic CTA is key to guiding your visitors through the buying process.


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What is Call to Action?

In the digital world, a call to action is simply the buttons that aim to convince users to purchase an item, do something else, or even visit another web page. The call to action buttons is one of the best ways for advertisers to interact with consumers and give them the option to make an informed decision about whether to make a purchase or not.

In addition, a call to action (CTA) is an element on your page that instructs and motivates your visitors to take action. A CTA is essential if you want to motivate your audience to take action or progress further down the sales funnel.

What is an Effective Call to Action?

In marketing, a call to action is a potent tool. How would you define “effective” then? Let’s be clear: a successful call to action converts visitors into customers.

When you write a call to action, you want people to respond. You will increase your company’s traffic, leads, and sales by making your call to action effective and working. To put it another way, the call to action is a sort of parting shot for the reader that helps them complete their task on your site or app.

What makes a good call to action? 

This has nothing to do with length. It’s not the style or palette that’s to blame. It’s not even what you’re asking people to do that’s a problem.

Actually, the best call to action is one that does not require anyone to do anything. Calls to action do get responses, but we’re not saying that successful ones aren’t. When people are free to respond as they see fit– whatever and wherever they choose– a perfect call to action is born. This response is then channeled in the most effective way for your company, organization, or cause.

In the same way that an open door invites you in without being pushy, a perfect call to action is like that. When the time is right, people will show up, but if they don’t, that’s fine, too.

When they’re ready for more, they’ll be back for more. To get somewhere, you need a good call to action; a perfect one can take you to any place in the world but gives the impression that you did it on your own.

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The Elements of a Perfect Call to Action.

If there is one thing that can make or break a piece of content, that thing is the call to action button on it. As defined above, call to action buttons are what your visitor comes to click on after reading the blog post or watching the video. 

So, ever wonder what is a perfect call to action? 

What are the elements to consider in creating one?

What does it look like?

Well, if your website design tells a story, then the call to action buttons on your webpage is its hero. The purpose of a call to action button (CTA) is pretty simple– it prompts your visitors to take a specific action by encouraging him/her via copy or visual elements (color, shape, and others).

It is used in marketing and communication to get prospects to take immediate action by clicking it. The click has been described as the holy grail of web marketing.

The Key to understanding what makes a perfect CTA is to know what your goal is and focus on achieving it. Here are the elements that will help you picture what I am talking about.

1. COLOR

Color is undoubtedly psychologically powerful. A room’s color, for instance, can impact your mood. Yellow is a color that some people say can make them happy, while red is a color that makes them fierce, and for me, white makes me feel relaxed, or at least, that is how I interpret it.

Yet, what does color say when it comes to a call to action button?

What color would encourage your visitors to click on that button?

Or does color even matter?

Let’s check…

In the study by researchers at the University of British Columbia, they published on the Website of the Journal Science– A study of 600 people was conducted to see if cognitive performance differed depending on whether people saw red or blue. Computer screens displayed words or images against red, blue, or neutral backgrounds for participants to complete tasks.

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They were better at remembering words or checking spelling and punctuation when they were tested by the red groups. Blue groups performed better on tests requiring creativity, such as inventing creative uses for a brick or making toys out of shapes.

These findings led to many marketers incorporating colors psychology into their marketing strategies.

Now, don’t ask me if colors really help makes your websites visitors in clicking your CTA but I’m pretty sure in my personal experience as a customer, that colors really do indeed catch my attention and made me engaged on websites or apps.

So you might want to ask what should be the right color to use to make a CTA effective?

Primary and secondary colors that convert most often are red, green, orange, and yellow according to smallbiztrends.  The color red catches the eye. Yellow is typically associated with warning signs such as “wet floor” signs. It is best to use green for items that will be used outdoors. The color blue is sometimes used to imply trust. Among the worst colors are black (dark and negative), white (the absence of color), and brown (dull and ugly).

2. SIZE

Now that we’ve already talked about the importance of making your call to action buttons stand out in the previous section. How big should buttons be?

If I was to ask you what is the best size of a call to action button is, what would your answer be? 

Most people say they don’t care. 

Well, they are wrong. 

I’m not calling them out, just saying that if you design sites that way– you are wrong.

Basically, there isn’t a single answer to this question. The experts differ on how much space the button should take up on your screen. Some believe they should take up 25%, others say 50%. Some believe that buttons should occupy the entire screen and remove all other distractions from your attention.

How to decide what works for you?

I would suggest you ask a friend to go to your site and check out how this call to action button catches their attention or not. It might be too small to notice or too big to be annoying.

You get their opinion and see it for yourself as well.

3. EFFECTS

Taking a look at one aspect of conversion optimization, we’ll discuss what may be the best effects used on the call to action button. There’s a lot more to this than just a website, though. Printed materials, television commercials, and text messages are all examples of this. It doesn’t matter what medium you’re working with. I don’t care what medium you’re using. If it’s calling people to action and using a button, you want that button to pop off the page or screen. You want it to jump out at potential customers.

In regards to choosing the right CTA button– whether is it to shake (not recommended) or to just pop up out of nowhere or whatever, it’s up to your preferences, however, I would suggest you consult an expert or to your web developer what is the trend or the right one to use.

4. WHERE TO PUT IT

Where to put your call to action button? Or better question, where do you not put it?

We’ve all been there. On Instagram or Facebook, you come across an intriguing post and want to learn more. Once you click on the link, you’re taken to a page that’s both visually appealing and easy to read. Frustrating grows as you continue to read further– where is the “call to action” button? It’s nowhere to be found!

Well, when having a business conversation and doing marketing, when’s the best time to close the deal? Of course at the bottom of your conversation. The same goes with the call to action button, usually, it is placed at the bottom of the page and its common  language is simple: “Buy Now!” or “Get Yours Now!”, or even “Try it for Free!” As well as “Get Free Trial!” under the image, there is a small link.

However, depending on what type of CTA you will be using on your website, it is to be placed accordingly.

The Type of Call To Action Buttons You Need

Call to action buttons can be used alongside calls to action to help persuade visitors to take the desired action. There are many types of call to action buttons for you to use on your website, and it’s important that you choose the right one for the job. 

By using various types of call to action buttons, you can increase the amount of traffic and conversions generated through your PPC ads, Adwords program, pay-per-click, and social media profiles.

But don’t get me wrong, it doesn’t need to be a gazillion different types of CTAs, it would be so annoying to the visitors! There are lots of types, yes, but better choose a few and use them effectively.

  • CLOSING THE SALE
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So this is one of those “Buy Now!” CTA that usually placed at the bottom of the page or blog. You may also consider placing them on product pages, since potential customers may want to do one more search before making the purchase.

  • SOCIAL MEDIA SHARING
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If you’re looking for an effective social media call to action, it’s all about words. You can get more information, attend an event, download an e-book, sign up for a newsletter or subscribe to a service by telling your audience that they should click on the link.

  • A PRODUCT OR SERVICE DISCOVERY

This button or link takes the user to a dedicated page with more information about your product or service. For example, the CTA could read “discover more” or “click here for more information”. On the other hand, a “Shop Now” button on social media posts may take you to the product’s page.

  • READ MORE BUTTON

It’s probably not a good idea to put the entire post on the front page of your blog or newsroom. Encourage your home page visitors to click through to individual posts by displaying the first few sentences of your content, followed by a “read more” call to action (CTA) button.

  • FORM SUBMISSION

As soon as your visitor arrived at your landing page, make them register by submitting their information to your contact database in order to become a lead.

As close as your visitors are to becoming a lead, you don’t want to lose them by the poor submission button. To that end, you should replace the copy that appears on your “submit button” with something that will provoke a response and will specifically reference the marketing offer to which they are about to provide their information.

  • LEAD GENERATION

It is the process of identifying and enticing potential customers to your business’ offerings. Finding and nurturing leads is an important part of any effective lead generation strategy. As a result, concentrating on generating high-quality leads can assist in driving traffic. And take note: customers of high quality lead to prospects of high value.

Do Your Call To Action Make You Money?

Call to action button is a very powerful tool in email marketing. But how? It helps you with the marketing and make more money. Let’s explore further…

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Have you ever clicked on a link, thinking you’d be taken to some great new website only to realize the site owner tricked you into clicking on a CTA?

You’re not alone.

Obviously, as many times mentioned above– call to action (CTA) buttons are commonly used for internet marketing purposes. The goal of CTA is to get visitors to click on it and take specific actions online. It is common practice to refer to anything intended to get a quick response or spur an immediate purchase as a call to action in marketing.

Every page of your website, every sales conversation, and every piece of printed material that you use should contain a call to action that is clearly defined and easily identifiable. A good way to engage customers is to have a call to action at the bottom of a blog post to encourage them to read another related article, check out your products or services, or even sign up for your email list. 

When trying to get people to act immediately, adding a sense of urgency and a sense of loss of opportunity is one useful technique.

Always remember that as a business, it’s always impossible to predict exactly how customers will respond to your sales pitch. Call to action buttons help you navigate the sales funnel and improve their user experience by directing them to take action.

Ready to make a perfect call to action that could generate revenue for your business?

So, you’ve made it this far! Seems like you are ready to get your website and plan your CTA strategies!

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Dominate the business world by taking a step higher than your competitors by starting with little details that could help you go big.

After all, a great cook isn’t born, but one learns it through practice.

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