by Charleen Montano May 5, 2022
So you have opened your own business, congratulations!
You want to get known, eh?
You’ve got a great product, an innovative service, and a unique idea. You know people will love it. But how do you make sure they know about it?
There are lots of ways to get the word out about your startup: social media, PR, advertising, word of mouth, and more. But some strategies are better than others– and some strategies should be avoided at all costs.
In a world where so much information and so many businesses, being unknown is a quick way to get left behind.
The good news is you don’t have to be a celebrity or a household name to get known as an expert in your industry. In fact, most of the time, it’s the people who are the most successful at getting their companies known and who aren’t well-known outside of their industry.
Why? Because they know what they’re doing. They’ve figured out how to build a brand that people trust and want to work with. So if you’re trying to make your business into something bigger than just yourself and your reputation, here are seven ways to get yourself known.
And oh! We’ve got a video version of the same topic– Jose Silvera, the CEO of Silvera Enterprises, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!
To be known as a business owner, you need to do your research and find out what your target audience wants.
Reconnecting with everyone you know, whether you think they will buy from you or not, is one of the ways to get your business known.
This is called networking, and it’s a compelling way to build your business. The more people who know about you and what you do, the better for business.
There are many people you know who you don’t think will buy from you. And there are some people that you think might buy from you but haven’t yet. The key to getting your business known is to reconnect with everyone, whether they’re going to buy from you or not.
You Never know what the future holds. If someone was interested in buying from you and didn’t have the money, they may have it now and be ready to buy. Or maybe an opportunity presented itself that made it possible for them to make a purchase now instead of later.
Sometimes, people just need reassurance that what they’re doing is right or wrong. They need validation from someone they trust before taking action on something important, like making a purchase or hiring someone for a project.
And, that’s where you come in!
TALK TO PEOPLE ABOUT YOUR BUSINESS
You’ve connected with your friends and everyone you know. You’ve asked them how they’re doing and told them how you are doing. You’re all doing great. Great!
Or maybe you’ve told them you’re back in town and want to spend some time with your family and might as well spend time with them before going back to your busy schedule. They have a busy schedule, too, and you met up and had a great time together. Great!
Now it’s the time to start talking about your business.
Tell people about what you do if they ask. If someone asks what you do, take advantage of the opportunity by telling them about your business (even if it isn’t related). Not only will this give them valuable information but also shows that you’re proud of what you do, which builds trust in others.
To promote your business, it’s important to talk about it whenever you can. After all, if you don’t talk about it, who will?
The more people who know about your business, the more likely it is that someone will hire you or refer someone else who needs a similar product or service.
FOCUS ON THE PROBLEM AND SOLUTION
You may be the best business person in the world, but if you don’t know your target customers, you won’t be able to sell anything.
If you want to start a business, you need to know your potential customers. You can’t just create a product or service and expect everyone will enjoy it.
It’s important to take time to know deeper about your potential customer’s problems, and knowing the best possible solution to help them is one of the steps to getting your business known.
The more you know about your target audience, the better chances you have to make them happy with your services or products so that they become regular customers and eventually refer others.
After all, people don’t buy products. They buy solutions to their problem.
The first thing you need to understand is what your customers want. Ask yourself: Why do people buy my products? What problem does it solve for them? If you’re going to sell more, you need to know what your customers want and how your product can help them.
People don’t care about you; they care about themselves and how your product will benefit them. This means that if you want people to be interested in what you have to offer, then you need to show them how it will benefit them.
GET A LIST OF WHAT PROBLEMS THEY HAVE THAT YOUR PRODUCT OR SERVICE MIGHT HAVE SOLUTION
What you want to do next is make a list of all the problems that these people are having and how they will be solved using your products.
This is called a “need analysis.” A needs analysis is the process of finding out what problems your customers are having and then finding out if you can solve those problems.
The best way to do this is by asking directly. You might ask them to fill out a survey or questionnaire, or maybe even literally make a list of the problems they are facing. The key here is that you want to find out why they’re having these problems.
Why? Because this is where your product or service can come in. If you know what problems people face and how your product solves those problems, you can offer them the solution at just the right time!
POST A CONTENT DESCRIBING THE SOLUTIONS
You have to keep in mind that people are becoming more and more conscious about buying products and services. The reason behind this change is the fact that people now have access to a large number of information sources on the internet. They can easily find out everything about any product or service before buying it.
When you post content about your business through social media, it becomes easier for people to find out about your brand and products. This increases trust in your company and makes them more likely to buy from you rather than from other companies offering similar services at lower prices.
You may have heard of the saying,
“People don’t care how much you know until they know how much you care.”
This is incredibly true when it comes to getting your business known in the industry. In fact, this is one of the best steps in building trust with your customers and establishing yourself as a leader in your field.
Creating content to help your customers solve their problems is the best way to create awareness and get your customers to know about you. However, it is important to understand your target audience and what they want from you.
When you have this information, then you can start creating content for them. You can write articles or blogs about the solutions for their problems and then post these on social media sites as mentioned above.
The more solutions you offer for a particular problem, the more likely it is that someone will find one that their needs perfectly!
KEEP IN TOUCH WITH ALL YOUR CONNECTIONS
Once you have reconnected with everyone, keep in touch with them! Send them emails and text messages when something new is going on, such as an upcoming event or a special offer. If someone mentions something about your business, reply with a thank-you note and let them know how much it means to you that they think of you.
With that said, you also need to have a strong social media presence, and you can’t just rely on Facebook alone. It would help if you connected with people on Twitter and Instagram, too, or any other social media that could possibly help you with the matter.
Make sure that you’re sharing content regularly on all of these platforms. It doesn’t matter if it’s promotional or not; as long as it’s good quality content, they will share it with their friends and family members, who will then share it with their friends and family members.
You need to make sure that you are engaging with your audience consistently so that they feel like they know about your brand and its products or services because if they don’t know about what you have to offer, how will they buy from you?
PRODUCE A GOOD PRODUCT OR SERVICE AND DELIVER ON TIME!
In this age of rapid technological development, the customer is king. People want what they want, and they want it when they want it.
If you’re not able to deliver on time, your business will be in trouble. And if your product or service isn’t good enough, you’ll be out of business even sooner.
Think like your customer. When you create something, you should think like your customer. You have to understand what they want and what they need. Once you get this, it will be easier for you to come up with something that will satisfy them completely.
The following are some techniques that can help you produce a good product or service and deliver it on time:
Do not just focus on the product alone but also on the customer’s experience when using it. If a person buys a car, he wants to enjoy driving it too – not just own it! Therefore, if you are selling any products or services, make sure that they are not only useful but also enjoyable as well so that people keep coming back for more even after buying them once already!
Make sure everything is done properly from start to finish so that there are no mistakes or errors, which may lead to problems later on down the road when someone tries using your product or service for the first time after buying it from you! It is always better to do things correctly the first time around rather than having to do them over again because of something that was done incorrectly in the first place!
There are many reasons why people want to start their own business. For some, it is a way to escape from the rigidity of working for someone else. Others want independence and control over their lives. Still, others hope that they can make more money than they can as an employee.
But often, when people first begin their business, they have no idea what it takes to succeed. They don’t know how hard it will be or how much time and energy it will consume. They also don’t know how much money they will need to get started or how long it might take them before they start making any money at all.
As you begin your journey into entrepreneurship, you need to understand what you’re getting into. You need to know exactly what kind of business you want to run and how much time and money it will require before you can expect any return on your investment (ROI).
The most important thing is to choose a business that you enjoy doing — one that will allow you to fulfill your passion in life while earning a living at the same time. Even if this means earning less than your current job pays or spending more hours in the office than normal, at least you’ll be happy doing what you love!
Got any questions? Let me know, comment down below or DM us!
Adios! See you!