by Charleen Montano May 13, 2022
Have you ever wondered how people managed to make their business known locally or even worldwide?
What do you get when you pay to promote your business?
If your business is in the early stages, getting caught up in the “build it, and they will come” mentality is easy. You might think that once you’ve launched your product or service and put it out there on social media, people will start flocking to it. But if you want your business to succeed long-term, you need more than just word-of-mouth.
The truth is that paid advertising (also known as PPC advertising) is extremely important and a must when it comes to growing your business and scaling it. When done right, PPC can help you reach new audiences, increase sales and boost brand awareness– all while being cost-effective!
Or, if a video is more enjoyable to you, you can also watch the live video– Jose Silvera, the CEO of Silvera Enterprises, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!
Paid advertising is a must when it comes to growing your business. The reason is simple– you can get all the methods that would, in one way or another, help you make a sale: optimize your landing pages, and design them to be more conversion-friendly (whether you work with an in-house designer or use tools like LeadPages), customize your follow-up sequences, create more offers related to your target market.
A huge task can be done and combined to improve conversion and generate revenue. Despite what most people think, paid advertising is not only about “clicks” or getting traffic from Google AdWords/Facebook/Instagram.
How do I know?
Because I, too, am a customer, and of course, we all know how these ideas got us to engage in such businesses until now.
I mean, think about it: Have you ever bought something you didn’t know you’d needed until you saw the ads on the internet?
Now, as a business owner, consider reading this article if you want to maximize the profit from social media marketing and understand the economic side of this popular strategy.
What is Promotion?
Promotion is the process of conveying information to the public about your product. It can be done through various mediums such as brochures, catalogs, magazines, newspapers, and television ads.
A good promotion should make people want to buy your product or service. It should also make them remember it, so they will return when they need another one.
Organic VS Paid Promotion
It’s all very well knowing why you need a promotion, but then there’s the question of what type of promotion to go for. There are two types of promotion available. The first is organic or natural promotion, and the second is paid-for promotion.
Paid and organic promotion differ in tone and intent. Paid promotions are…. paid. Organic ones are…. obviously not.
But what’s the difference?
Organic promotion: The best way to promote your product.
Organic promotion is when you use your own money, time, and effort to promote your website or product. When you do this, you are building trust with your customers by showing them that your product or service is worth purchasing. Customers have a better chance of becoming repeat customers if they know that they can rely on your business for support and quality products/services.
It’s important that you have positive reviews from previous customers before trying to market yourself through organic promotion methods like social media marketing or blogging about what makes your company unique and why others should buy from you instead of someone else who sells similar products/services like yours.
Paid promotion: A quick way to gain more exposure and customers.
Paid promotion refers to advertising on websites such as Google AdWords or Facebook Ads, where companies pay for advertisement space on these sites in order to attract potential customers who may then purchase their products or services online at a later date without having to meet any employees or managers beforehand.
Paid promotion can be very useful if you want to gain more exposure quickly rather than waiting for months before people start talking about your company or products. Many companies use paid promotions to increase their online presence quickly and get more traffic on their websites as well as increase sales from their eCommerce stores.
How to Get Paid Promotion?
You’ve got a great business idea and you’re ready to take the plunge. You’re excited, but also scared. Specially if this is your first time starting a business.
The reality is when it comes to promoting your business, there are so many different ways you can do it. But sometimes the best way is by paying for promotion.
The problem is, how do you know if it’s worth it? And what kind of ads should you be paying for?
If you’re new to the world of advertising, it can be hard to know where to start.
Here are some tips on how to pay to promote your business:
Know what you want. The first thing you have to do is decide what kind of promotion you need, and then find out who can provide it.
For example, if you’re looking for a website that will help you do that– but not all of them will be able to help with search engine optimization or social media marketing. If your goal is more specific than that, find someone who specializes in that niche.
Know what you’re getting into. Before you start paying for ads, know exactly what the ad will look like and how much money it will cost per month or year. Don’t just assume that because an ad seems cool, it will automatically attract customers; there could be other factors involved in whether or not people click on an ad or not– such as whether or not they know about the product being advertised or how much money they have in their account at any given time.
Find out what works for other businesses. If you’re trying to figure out how much money to spend on advertising, look at how much others are paying and compare their results with yours. I’m not saying you should compare your business to your competitors; I won’t recommend that. What I’m saying is, make them your reference– especially those businesses who are way ahead of you and have already established their names in the industry.
To learn what types of ads get the most clicks or views, you might also want to look at the industry-specific data– like how many people follow specific brands on social media or where they go when searching for information about a particular topic.
Get quotes from several different companies before making a decision about which one is right for your needs. Keep in mind that prices can vary widely depending on what type of service is provided.
Always remember: paid advertising is one of the most powerful tools you can use to grow your business. Done correctly, it can bring incredible value to your company and lead to increase sales profit.
Most Common Paid Promotion and Its Costs
Paid promotions are a great help to get the word out about your business. They’re also a great way to waste money if you don’t know what you’re doing.
Here’s the list of some of the most popular types of promotions, including their prices.
Internet advertising is a form of online marketing which allows companies to promote their products on the internet using different methods. These methods could include text ads, banner ads, and video ads.
Internet ads such as Google Ads, Bing Ads, Facebook & Instagram Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, et cetera have provided limitless opportunities for marketers to reach out to potential customers and market their products.
Internet advertising aims to increase brand awareness, increase traffic to your website, increase sales, and improve customer loyalty.
Why Internet Ads?
Internet ads are an effective way to reach potential customers because they’re so visible and accessible. Banner ads appear on websites with an audience ready to see them, so they don’t require much effort from the advertiser.
The cost of running an internet ad campaign is typically low compared with other forms of advertising like television commercials or radio spots, which means companies can reach more people with less money if they choose this option over others.
Internet Ads Price
Internet Ads prices range from $5 a day up to infinite + management cost if you pay an online marketing agency.
Television commercials are short advertisements that appear on television between shows, often humorous or emotional advertisements broadcast on television. They can be as short as 30 seconds or as long as several minutes.
Commercials are often used to promote new products or services, but they can also be used for other purposes, such as promoting public service announcements (PSAs) and political campaigns.
Why Television Commercials?
Television is the most popular medium for advertising worldwide. According to Ethos, 99% of homes have access to broadband channels. And there are 60% to 65% of today’s homes have cable television. This means that most people will see your ad on TV at some point during the day or night.
TV ads effectively drive traffic to your website or social media page. If viewers like what they see in your ad, they may visit your site or follow you on social media to learn more about your business and what you have to offer.
Television ads can target specific audiences depending on the type of product or service being advertised and where it will be shown (in local markets only or internationally).
Television Commercial Price
T.V. commercial prices range from $200 for a 30 second ad up to $8M for something like the super bowl ads + video production costs.
Newspapers have been around for many years, and they continue to be one of the most effective methods for reaching people in your community.
Newspapers are printed every day with articles, ads and photos from around the world. They are distributed to readers in a variety of ways, including door-to-door delivery, subscription boxes at local business and newsstands at grocery stores and convenience stores. Newspapers are usually available in the morning, though some papers also publish late editions in the afternoon or evening. Most newspapers also have websites where people can read digital versions online.
Newspapers provide businesses with an opportunity to reach a large audience in their local communities at a relatively low cost compared to other forms of advertising. The availability of space allows companies to promote products or services at any time during the year without any restrictions on how long they can run their ads or how often they appear in each issue.
The reason newspapers are so popular is that they have been around for hundreds of years. People trust what they read in the newspaper because they know that it’s been fact-checked and edited by professionals. In addition, people like reading newspapers because it gives them something to do on their commute or during their break at work.
Newspaper Advertising Price
Prices Range from $50 up to $163k depending on the newspaper companies.
Newspapers also offer a variety of sizes and formats that allow you to customize your ad to meet your goals or budget. The newest options include electronic versions of newspapers, often cheaper than printed versions but still provide high visibility among potential customers.
Magazine advertising is a form of indirect advertising in which advertisements are placed throughout publications. This form of advertising allows companies to target specific groups within their market while at the same time creating brand awareness among consumers who may not be aware of their product or service.
Magazines are a traditional form of advertising that has been around for many years. This is because magazines provide an opportunity to reach your target market in a way that other forms of advertising simply cannot.
Magazines are a great way to promote your business because they are:
Read by many people – A magazine has an average readership of around 400,000 people. This means that if you run an ad in a magazine, there’s a good chance that more than 400,000 people will see it. The more people who see your ad, the more likely you’ll get customers.
Easy to track – Magazines have circulation numbers that tell you exactly how many copies were printed and how many were distributed, making it easy for you to know how well your ads are working. You can track this information over time to see if the advertising in a specific magazine is profitable for your business or not; if so, continue running ads there; if not, try another publication instead.
Affordable – Ad rates vary depending on the magazines (and sometimes even within publications). Still, they’re generally affordable compared to other forms of advertising such as television commercials or direct mail campaigns.
Magazine Advertising Price
Prices Range from $500 up to $500k.
Billboards are a form of outdoor advertising. They come in many different sizes and styles, but they all have one thing in common: they’re very large.
Billboards are usually found along major highways or streets where there is lots of traffic. They’re also seen in other places such as bus stations, train stations and airports.
Billboard advertising is the third largest form of advertising after television and radio. It’s used by many companies to promote their products or services. Companies often pay a lot of money for billboard advertising because it’s effective at getting people’s attention and making them notice their product or brand.
Billboard advertising can be used for many different types of businesses. It’s especially popular with restaurants, hotels and gas stations because people tend to travel long distances by car or truck every day while they’re on the way home from work or shopping at the mall with their families on weekends.
Billboards are one of the most popular promotion types because they’re easy to see and read from the road. It’s also possible for people to take photos of billboards and share them with friends on social media sites like Facebook or Twitter. This makes billboards even more effective at promoting a business because people who see them will have an opportunity to share them with others online.
Billboards can capture the attention of passersby because they’re big, bright, and colorful. They’re also strategically placed in high-traffic areas where people are more likely to stop and read them (you wouldn’t want one just sitting by itself out in the middle of nowhere). Billboards can be used as an ongoing campaign for months at a time or as part of an event such as Christmas or New Year’s Eve celebrations.
Magazine Advertising Price
Prices Range from $600 up to $30k per month + printing costs.
Direct mail is a marketing medium that’s been around for decades, as old as when people started using the post office. It’s still one of the most effective ways to promote your business and reach new customers.
Direct mail advertising is just as it sounds — sending mail directly to your target audience. This can include anything from catalogs, postcards, and coupons to newsletters and magazines.
The main advantage of direct mail is that it allows you to target specific groups of people who are likely to be interested in what you’re selling. It can also deliver a message in a way that other forms of advertising might not be able to match — for example, by including something like a coupon or discount code that promotes immediate action from recipients.
The disadvantage of direct mail is that it takes more time and money than other forms of promotion because it requires printing materials and sending them out through the postal system.
Why Direct Mail?
You can test different approaches without spending too much money upfront. This means you can experiment with different messages and see what works best for your audience before committing to a more extensive campaign.
It’s targeted. You can target specific audiences or geographic areas. You can tailor your message to specific groups within your target audience by sending them specific pieces of information they’re most likely to respond to based on their interests and past behavior with your company or brand.
It’s trackable. You’ll know exactly how many people saw your ad (and whether they responded), unlike banner ads on websites where only about 1% click on them anyway!
Direct mail marketing can also help you create a long-term relationship with your customers by sending them regular newsletters or other promotional material. The more personal the communication, the more likely it is that your customers will look forward to receiving it.
Direct Mail Advertising Price
Prices Range from $1k up to infinite + plus art costs + prospect list costs.
Influencer marketing is a type of marketing that involves targeting influential people– people with large social media followings, such as YouTube stars or Instagrammers. They can be celebrities or regular people who have become famous in certain niches by sharing their experiences, ideas and opinions on social media. These influencers then promote your product or service to their followers.
While similar to word-of-mouth marketing, this method can be more effective because it comes from a trusted source rather than from one person’s opinion.
The concept behind influencer marketing is that if you can get someone with a large following to promote your product, it will help you reach a much larger audience than if you simply advertised on television or in print magazines. This means that when someone sees an article posted by an influencer they trust and respect, they’ll be more likely to click through and investigate further.
The idea behind this kind of marketing is that if an expert recommends something, there’s a higher chance that people will buy it. This type of marketing has gained popularity because people trust experts more than brands.
Let’s say you want to start a new e-commerce store selling yoga pants. You could reach out to fashion bloggers and ask them if they would be interested in trying out your new pants and posting about them if they like them. If they agree, you give them free pairs of yoga pants and ask them to write about their experience on social media and Instagram stories (visual platform).
This type of partnership benefits both parties: You get exposure for your brand, and customers can see that other people are using your product/service, making them more likely to try it out themselves!
Why Influencer Marketing?
According to research from the CMO Council and the CMO Club, 82 percent of marketers use influencer marketing.
One of the main reasons influencer marketing is so popular is that it’s an effective way to reach your target audience. It also helps you build relationships with customers and prospects by creating a more personal connection.
Influencer marketing helps to build credibility and trust with consumers. It’s not just about promoting your business; it’s about helping consumers see that you care about them and their needs. Influencers who have built up their own audience tend to have a loyal following of people who trust what they say because they know them personally (or at least know who they are).
When you work with an influencer, they often promote your brand without being asked because they genuinely like what you do or think highly of your product. This means that when an influencer promotes something on their channel, it’s not just a paid advertisement — it looks like organic content from someone who has chosen to support you because they believe in what you’re doing.
Influencer Marketing Price
Prices range from $50 per post up to infinite, you could also exchange some products or services as a payment.
Why Promote Your Business?
As you can see, there are many ways of paying for advertisement. Some of them are free, and some of them cost money. The important thing to remember is that your business will benefit from ads no matter how much you pay. In the end, it’s worth it.
There are many reasons why businesses should advertise their products and services.
First, it gets your name out there so more people know about you and what you do.
Second, it builds credibility because people will recognize your name and associate it with quality products and services.
Third, it helps establish a brand identity that customers can relate to.
Fourth, advertisements can help increase sales by creating demand for a product or service with limited supply or direct response (coupons).
Fifth, advertisements help build market share by educating potential customers about products/services that meet their needs better than competitors’ offerings do.
Sixth, advertisements help build customer loyalty by making sure customers know about any new features or benefits before anyone else does, so they feel like they’re getting a better deal than their friends who use other companies’ products/services (e.g., discounts for signing up with an auto insurance company).
I am sure these reasons are not new to us, whether you’re a business owner or a buyer like me. We are all aware of what would likely happen to a business without being advertised and a company that promotes the right way.
You have to spend money to make money. That has never been more true than in the modern digital age.
Paying for advertisement could offer you great returns on your investment, but only if you do it right and target the right audience.
If you’re not careful, spending money on advertising can actually cost you money. You might be wasting time and energy on the wrong platforms or targeting the wrong customers. This is why it’s important to know what works and what doesn’t before spending any money on advertising.
But if done right, paying for advertisement can bring in new customers and increase revenue.
Here’s a quick tip: Advertising and marketing are not something to be taken lightly. As with all things in life, the devil is in the details.
Your money and that investment you made into your business provide the foundation for the good you are helping others do. Do not let what others say or think stop you from doing what you believe in because, in the end, it is all worth it!