by Charleen Montano April 22, 2022
Hey, people! Are you looking for some tips and tricks to make a website that sells? You came to the right place!
Is your website failing to sell? Have you ever wondered why some sites seem to attract more leads than others? If your answer is yes then this article is definitely for you.
I know you understand.
You’ve been in this industry for a long time, like me.
I know exactly what you mean by this problem, and yes, you’re right! I would go as far as to say that it’s a problem affecting most businesses and influencers today.
In this article, we will be sharing with you the top tips to enhance your website and structure it in a way that actually works and sells more than what it’s doing at the moment and makes you a ton of profit.
Structuring a website can be tough, but this post will show you how you can use your skills to structure a website and make it sell more. It’s not 100% in-depth, but it is a short and sweet guide that will help you get started with your journey.
Website structure is the backbone of your online business.
It’s a crucial element that’s often taken for granted, but not by us! Because we just made you this video about our website structure tutorial.
Are you planning on getting a website? Or maybe you already have one but are not currently helping you with the conversion? Tune in to this channel and prepare yourself to catch your flight to the website you deserve!
We’ll go over what is website structure and how to make a website structure that actually works. How many times have you been told to “optimize” your site or “tighten up the architecture?” You probably shouldn’t take them literally (if at all). But if you’re persistent in trying to change it, you’re most likely spinning your wheels and going nowhere fast. In fact, many people don’t realize that site architecture has no direct correlation to search engine rankings. So why bother with fixing it? The answer is simple: Your website structure has everything to do with converting visitors into paying customers.
Website structure is definitely one of the most important aspects of your sales page, but that doesn’t mean it can’t be fun! If you really want to dig into this topic further or if you have any more specific questions on website structure, drop them in the comments section and we’d be happy to answer them.
Hope this article helps with your website structure and the power of a good website layout.
What is a Website Structure?
Are you wondering what a website structure is? Good call!
Website design has a lot of intricacies—so let’s break this down.
Website structure is the organization of different elements on your website—like the structure of a building. Best practices dictate that you follow a natural navigation process, from landing page to category navigation, product pages, and even site extras like an FAQ section or contact us page.
A website structure is one of the most important things to consider before you launch your website. Some would even argue that the site structure is even more important than the actual content and graphics you include on your website.
There are millions of humans on this planet and a small percentage of them are into website designing. And that’s where you come in… If you are one among them, then your primary job is to design sites that attract traffic, which in turn generates revenue. The success of your site depends upon lots of factors. A well-designed website would be the highest priority test among many. Let’s first take a look at the definition of the term “structure”.
The structure is, in the context of a material object or system, the arrangement, and organization of interrelated elements. Basically, it means the arrangement of parts.
How to Make a Website Structure that Actually Works?
Web design is more than just making your site look good. It’s also about how user-friendly it is, how much it loads quickly, and of course, how much you can gain from having a great site.
Wondering what are the sections/elements of a website? Is there a correct placement of the sections?
So, what is a section? Essentially, sections of a website are areas or rows, and every website can be thought of as a list of sections.
Answering the question about the placement, there is no right or wrong answer about it. It is actually up to you where you want to place “what is” on your website. However, the main goal of this blog is to show you what to do to get you a website that you are sure will work for you.
You’ll be interested in the techniques I’m about to tell you. Below, you will learn about each section of a website and the “right” replacement that actually works.
A header is the top part of the website which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.
So, basically, the header of a website is the first thing that you see when you visit a site. It contains some of the most important elements of a website and serves as an introduction to the rest of the content.
Now, aside from what is mentioned above, we would suggest to include also the social media icons which will help you lead your customers to, of course, your social media account whether it is Facebook, Twitter, Tiktok, Instagram, LinkedIn.
Include all platforms that you are in to show your visitors that you have a strong social media presence. This will help you create rapport with them and build trust. Also, this will allow them to explore more and look deeper into your products or services, as well as the comments and reviews which will encourage the conversion.
Moving on, we would strongly suggest a fixed header. To make it easier for visitors to move around your website while they are scrolling, you can use a feature called a fixed header also referred to as “sticky header” or simply “fixed header”. To put it another way, the header and site navigation is always at the top of the page when the page is scrolled down.
Fixed headers are a great way to give a website a polished look while also saving users time since they don’t have to go back to the main navigation menu when they need anything else.
In my own experience, having a fixed also encourages users to engage with those elements within the header, such as the social media widget (since they can see it anywhere they go around your site).
According to one study, sticky header websites are 22% faster to navigate than non-sticky counterparts. If you’re able to keep your customer’s attention longer, you have a competitive advantage.
A hero section (also known as hero unit, hero block, call to action panel, or CTA panel) is a region of an overall design or layout with distinct typography and/or imagery. Its distinguishing features are that it is big and immediately noticeable when one enters the page or section in which it sits. It also calls for immediate attention to detail and high involvement from the viewer.
Simply, this is the part of the website which can use to promote the products and make your visitors click on the call to action button which is usually placed next to it.
Hero Section is one of the hottest trends in web design world, they are all about making your content stand out. Having a single page that sums up the core appeal of your site is what you should have if you are serious about converting and selling.
Thus, in this section of your website, you can put all the “big claims” about your company. Include anything you have accomplished “We Have Helped Thousands of People That Leads To Their Success” or say “We are the Best in the World”. It is also a great way to put a video in your hero section instead of images, this will help you a lot more with the conversion since connections can be made more easily with a video than with only images.
In the next section, you can use it as the key benefit of your business. Include all the reasons in the world why they should choose you instead of your competition.
And boom! Add another call to action. Of course! After telling them what you can do to help them solve their problem and all they have been looking for. Offer them another CTA for “By Now” again. In case they have decided now.
QUICK “ABOUT US”
This is something to build trust, let’s say they are hesitating to click the CTA button you have again put on the first section which has the key benefits. So, it is a good idea to put in the next section the “About Us” or a brief representation of your company to build more trust.
You can explain something about your company such as when you started, why did you start building your company, and your experiences or anything relevant to the question “why should they choose you over any company that is also waiting for them to be noticed and checked?”
BIG CLIENTS OR REVIEWS/TESTIMONIALS
So, after your quick “About Us” you can also include in this section the stories about how you contributed to your big clients. When I say big clients, it means the big companies like P&G, Nissan, Samsung, or any other companies that made it to the top of the industry.
Moreover, testimonials from all clients you have worked with in the past are really important in building your foundation and the trust of your new upcoming clients and visitors.
This will motivate them by seeing your previous clients happy and contented by choosing to work with you.
BLOG OR VIDEO SECTION
Having a blog or video on your website is a great way to answer customers’ questions about your product or service and educate them about it. Providing Google and other search engines with content that they can index and serve up in search results helps to increase your brand’s visibility.
This part of the website is ideal to put right before the footer and after the testimonials. This will give your visitor the impression that you know what you are doing and that you can help them provide the products and services that they are looking for more than any other company out there.
Now, if it’s not possible for you to provide such a blog or videos related to your business, you can instead provide a contact form in this section. With this, instead of providing them information beforehand, you will allow them to contact you instead and ask any questions related to your products and services. This way, you can communicate with your potential customers and give them the information they are looking for aside from having to reach out to you through your contact number provided in the header.
This is the part where located at the bottom of your website. This is where the terms and conditions of your business sit as well as your job posting, privacy, secondary links, or any other relevant links, and also the copyrights. Basically, anything that you want to include on your website was not included in the above sections.
The Bottom Line
Most businesses worldwide are already equipped with the Website structure or will be very soon. At first, this evolution might seem a bit hard to grasp. But don’t worry. The Website is going to help you in every aspect of your business. It is indeed an incredible tool for sales and conversions.
If you are in the competitive business of selling, then you are doing a great job. But if you want it to stand out from the crowd you must look at all your marketing strategy to the type and structure of your website.
Hope this blog helps you a lot with your journey. Let us hear your thoughts! Send us your comments or let us know if we can assist you in any way.
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