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Getting A Website: What You Need To Know

by Charleen Montano April 1, 2022

So, you’re thinking of getting a website for your business.

But you’re stuck on the process of where to start, what should be things to consider, and you’re having trouble getting the best design that fits your business.

Do you really need a website? Is getting a website essential to growing a business?

Well, yes, and yes!

“Your website is one of the biggest assets your business has, it’s like a salesman that never stops and keeps your door open 24/7”

You can think of your website as the front door to your business; it provides your clients with more information about you and gives them a sense of what you offer. So, make a good impression through it by taking the time to learn about what you need to know before getting one.

Ready to dig in? 

Let’s do this.

Is video more your thing? See the video version of the post, right here:

See dozens more videos on our YouTube channel.

Jose Silvera – YouTube

In this guide we will be covering the following:

What is a Website? (Most common types of Websites)

How does the website work?

Why do you need a website?

The 5 Elements to know before getting a website

How do you want your website to serve your business? (Factors to consider when getting a website)

Ready to get the most creative and catchy website?

WHAT IS A WEBSITE?

OK, let’s start by defining it briefly.

So, what is a website exactly?

Generally, a website consists of one or more web pages as well as related content that is published on one or more servers under a common domain name.

Websites usually consist of photos, videos, and text, and contain information about a business or organization.

Examples are wikipedia.orggoogle.com, and amazon.com. All publicly accessible websites collectively constitute the World Wide Web.

But what are the types of Websites by the way?

What kind of websites will you actually need?

There are actually dozens of different types of websites, and choosing one that is right for your business is crucial. And in order to choose the web that is right for your needs as a designer or small business owner, you need to be familiar with all the types of web pages available.

And because we care for you so much, here are the most popular type of websites you should know:

  • Business

            Basically, a business website serves to provide general information about your company or as a platform for e-commerce.

  • eCommerce

            It allows people to buy and sell physical goods, services, and digital products online rather than in a physical location. It also allows a business to accept orders, ship and handle logistics, and provide customer service.

  • Personal Blog

            This site allows people to share their experiences or information with other readers on any topic.

  • Online Portfolio

            Online portfolios (also called digital portfolios) are a digital collection of works, skills, and experiences that you have developed.

  • Online forum

            A website that facilitates the exchange of information between users about a particular topic. The forum allows for questions and answers and may be monitored to ensure that the content is appropriate.

  • Non-profit websites

            While non-profit websites do not intend to sell products or services to their visitors, they still need to convince people to donate to their cause. Charity organizations use their websites to connect with potential patrons.

  • Brochure website

                        It is a short site that contains the main information people need to know about your business. In addition to allowing uninterrupted access to information about you and providing communication with those who visit your website, the brochure website also serves as a communication tool for your customers.

Often, business uses their websites to attract leads or prospects but don’t close sales through them. Instead, the website aims to generate qualified leads and allow them to submit their information to the business, who will then contact them directly.

It should be obvious by now that the purpose of having a website is to express yourself in any way you wish.

But, let me explain it further, but briefly….

HOW DOES THE WEBSITE WORK?

Not a techie? No worries. It is vital that you know how a website works to avoid being taken for a ride in the future.

It’s easy for anyone to understand what a website is: we click on the letters with the blue thing, we Google things, we type in the www-dot-something, then we are looking for a bunch of pictures. Websites work like that right?

To explain it further, as soon as your domain name is typed into a visitor’s browser address bar, their computer makes a request to connect to your web server. DNS looks up the server’s IP address before the request reaches the webserver.

Web servers are internet-connected computers that receive requests to display web pages. An IP address provides your computer with access to a web server.

That’s how websites work.

Don’t worry, you don’t need to understand everything to get a website. Just knowing a simple glimpse of how it works will do. You just gotta have an idea.

Really.

Now, you got an idea of what is a website and how it works. And now you are thinking, why do you need one.

Are you a small business owner? Did you just start your business and your friend told you that you need to get one?

Hmm, I like your friend.

Really.

So, if I was right then keep reading. We will help you out.

WHY DO YOU NEED A WEBSITE?

 The majority of businesses cannot survive without a web presence, so there is no reason not to have one. You can make great use of your company’s website as an effective marketing tool. The benefits outweigh the downsides.

 In fact, “81% of retail shoppers research products online buying.” GE Capital Retail Bank reports that a majority of retail consumers start their search online.

Customers would be unlikely to think of you without a website.

Therefore, if you do not have a website for your business then you are not set up for success.

 Now, you must be thinking “So, does this mean I simply need a website to gain customers and then become successful?”

 The answer is: Yes and no, my friend.

 Businesses often make the mistake of thinking that any website will do. The logic goes: If you build it, they will come. Beware! It is also better to not have a website than have a bad one.

 By getting a website, I recommend you talk to an expert about it. They can help you out with the type of website you are looking for or what may be the type of website that fits your business. Or if you have a friend that can help you out, then talk to them.

 The process of getting a website is not that as simple as “Hello, and thank you.” You need to go through all the factors to consider. Talk to someone you can trust to avoid making a mistake and regret it in the future.

Trust me, it will all be worth it!

 And because we care a lot about you so much,

 Here’s the list of things presented by Jose Silvera – Owner of the GUI Web Pro, CEO of Silvera Enterprises, a website expert, digital Marketer recognized by Google, and Bing ads for training campaigns with over 100% conversion rates.

THE 5 ELEMENTS YOU SHOULD HAVE BEFORE YOU BEGIN GETTING A WEBSITE:

Images

Make sure you have images that represent your business. Whether you hire a professional photographer or a friend who takes good photographs, I recommend taking your own picture. It is important to get your original picture.

Imagine visiting a website and seeing familiar Google images, the experience will make a bad impression on you and your business.

Images can be used to draw attention to your site and direct your visitor’s gaze. Using them to present information can be very beneficial. Additionally, images are a great way to draw your visitors in and engage them in your content.

 Now, you must realize that using your own pictures on your site will not only make you unique but will also help you build rapport and trust with your customers.

 Domain Name

A good way to name your website is [Businessname].com. In addition to making your website appear more professional, by having a website address such as this, you can establish a brand.

 Avoid having a website name such as  “We are the best in the market – dot-com.” — No! Please. Do you know how that sounds?

 I hope you know.

 It sounds lame, my friend. So, do me a favor. Don’t do that. Thank you.

 Remember this formula: yourbusinessname.com that will do the trick.

 Text / Content

When getting a website, you should also consider getting the text before you begin. Think about what you really want to highlight such as your experiences.

Content that captures the reader’s attention can be challenging. The average website visitor will spend just a few seconds on the page before deciding what to do. To figure this out, you must also know your audience, which we will discuss later on this page, by doing so, as they are seeing what they want, they are most likely to stay longer and even engaged.

Logo

By creating an original logo for your business, you will be able to create or establish your brand. You should ensure it is creative and attractive enough to catch the attention of potential clients.

 Ensure your logo reflects your business and the services you provide.

 You can hire someone to create one for you by getting freelancers from websites such as fiverr.com and upwork.com and of course, pays them as per their particular rate in dollars to build an awesome logo for you. Or, you can create your own if you are crafty and know how to use Photoshop.

 Now, if you have these 5 elements, you are good to go.

 Do not even begin until you have it!

 OK, So, you have those 5 things done? Now what?

 WELL, THE NEXT THING TO CONSIDER IS: HOW YOU WANT YOUR WEBSITE TO SERVE YOUR BUSINESS…

 Think about…..

What is the Purpose of your website? Or what SHOULD be the purpose of your website?

                   This could be something like, “I want to have some online presence because my business is already established and I’m doing fine.” Or you just want people to glance at your design and the stuff you do, or you want to have a place you want to show your portfolio, and whatever…

Just think of the things like, what do you want a website to do for you, what do you want the website to accomplish, or why do you want a website?

Let me help you…

Understand Your Customer.

A businessman should, of course, understand their customer by doing some research and knowing who they are and what they want such as general preferences that could easily catch their interest. 

“In the business world, it doesn’t matter what you like, but what the customer likes!”

So, here is what he got to say for getting to understand your customer: Get a sheet of paper and make your customer’s profile.

 Take note: If you are a business owner, you are helping your customer’s problem. You are solving them. So, figure out what their problem is and make a solution for them.

In general: By knowing your customer’s backgrounds, you will have an idea of what they want and how to help them out. Build a rapport!

Keep in mind: Only the relevant things, you can ask them. Don’t be a stalker, it’s illegal:)

 Create an Appropriate Design.

Now, we get to the part of the design. You might want to consider how your website should look, but you have no idea what that should be like. Make sure to not make your website look like that of your competitors, or you will fall behind them. 

Making a good impression on potential customers is easier with a well-designed website. You can also nurture leads more effectively and increase conversion rates. More importantly, it provides an enjoyable user experience for your website visitors, allowing them to navigate and access it easily.

So, by getting a website you should also make a big consideration on what is your customer’s general ideal design. And going back to the last topic, you can achieve this by getting to know their preferences and how you can make it an enjoyable experience for them for visiting your website.

Remember to always think about how to keep your customers interested in your business, and don’t even consider what your competitors do to their sites.

“If you just copy the competition, they will always be ahead of you.”

Be unique and original!

Dominate the market!

Be the map, let them follow you!

READY TO CREATE THE MOST AMAZING AND CATCHY WEBSITE?

 If you’ve made it this far, then looks like you can start looking for a good designer/developer.

 Great business owners aren’t born, they are made.

 Go and take the lead!

 Hey, before we say goodbye. Would like to meet the most amazing web developers that can help you with your problem in getting the right website for you?

 I know,

 I should’ve said it before, but here you go….

Contact us!

(833)-886-2681

Silvera Enterprises Official Website

We are the Best Web developers & Online Marketers in Las Vegas, Nevada!

Check out our Portfolio

We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

Adios!  See you!

Blog

HOW MUCH DOES A WEBSITE COST IN 2022? (WHAT’S BEST FOR YOUR BUSINESS)

by Charleen Montano April 4, 2022

Spoiler Alert– you don’t have to spend ten thousand dollars to get a decent website!

So, you want to learn how much does a website cost in 2022, huh? It’s no secret that we think the absolute first step to starting getting a website is to know how much it cost.

From the Previous blog, you have learned why having a website is crucial to having a successful business.

Today, let’s learn about what is the range of prices for getting a website.

NOT just a website.

A decent one!

I mean, would you spend a little money on a less-than-perfect product or would you rather spend a little more on what you really desire, what your heart and mind want, what you deserve?

If yes, then this is for you.

Is video more your thing? See the video version of the post, right here:

See dozens more videos on our YouTube channel.

Jose Silvera – YouTube

Now, grab some snacks and be ready to dig in. We’ll wait for you…

In this topic, you will learn about:

Ready?

Here’s what it is.

So, how much does a website really cost?

We’ll tell you straight away!

On average, though, a decent website cost you $300 up to infinite. Huge companies cost thousands of dollars to build a customized website.

The banks, for example, spent thousands of dollars on their website.

In other words, the more specialized and complex it is, the more money it requires to achieve the goal.

BUT BEFORE WE GET TO THE MAIN IDEA, LET ME TELL YOU THE 3 DIFFERENT WAYS TO BUILD A WEBSITE:

1). use a website builder, 2). build with WordPress, or 3). hire a web designer.

Photo by Stephen Phillips – Hostreviews.co.uk Justin Morgan Marvin Meyer on Unsplash

Take note that the method you choose for your website will greatly influence its cost. For example, when you use a web builder, you can create content for free; if you hire a web designer, it can cost you thousands of dollars.

However, before you make your decision, consider this:

Building a website using a website builder is usually the cheapest option. Although WordPress is technically free and open-source, you have to pay for hosting, themes, and plugins, as well as professional assistance from a developer. But, if you need absolute control over the build and customization of the site or if you want the highest level of functionality, it’s best to hire a web designer.

Decide on the right approach for you. Web designers are expensive, but they take the technical headaches off your shoulder. Website builders are cheap and easy, but they don’t offer the same level of control as WordPress does. You can be flexible with WordPress, but it requires the most time and effort.

But I’ll tell you a secret, which would not be a secret anymore if I do so,

If you are a new business owner and want to start small, you don’t want to pay $5000 for a website, right?

So, here’s the deal

With this price range, you can get:

Simple Custom-Made Website (from $500 up to $700)

Custom WordPress Website (from $1000 up to $1500)

Uhuh! You’re welcome.

If you think about it, you can start getting a website for $300 for a decent simple website and anything above that is a little bit better.

Remember, you can start small and upgrade later.

But if you are a brand-new business owner and you were like “I’m going to get a website no matter what, it doesn’t matter, it will make me money right away”– Nope! Please don’t. It does not how it works.

A website can help you get clients’ attention, attracts them, and introduce your works, but….

Marketing will take care of the rest.

And keep that in mind that marketing and a website are not the same things. Unless you invest some money in an advertisement?

Further to help you come up with an idea of what the cost for a website would really be,

As an aside, discussing the cost does not mean just how much you pay, but what you can get out of it.

The following are the pros and cons of each type of way to build a website that I presented above. This way, you can decide what is best for you and will be worth your money.

THE PROS AND CONS OF WEBSITE BUILDERS.

As we tackled above, there are actually a lot more advantages and disadvantages that you should know and might take into consideration in website builders.

Pros of website builder

No coding skills are required.

          First and foremost, a website builder does not require programming skills. You do not require the help of experts. A basic knowledge of programming is not necessary. People without knowledge of coding are designed to use these programs.

Cheap and Fast.

If you don’t want to wait for months to get your website done, website builders can fix this problem. Those who are just starting out through their first website or those who wants to create a personal blog for random posts can benefit from them.

Easy to Export.

          There are many website builders that allow exporting to other platforms, while some cannot. If you’re switching business or domains, exporting your pages and websites is essential so you don’t have to start over. Among the features that Template Monster offers is its collection of custom-made responsive templates that can be quickly exported to other platforms.

No Design Skills Required.

An attractive website is essential. For it to be visually appealing, they need to follow a theme or style. The designs of website builders tend to be decent enough to draw visitors, even though they don’t promise to create the most beautiful site.

Cons of website builder

Professional businesses may not find this useful.

According to a study 94% of people cited web design as the reason they mistrusted or rejected a website. A quality business website needs SEO coding, professional features, and a quality design. If your website design is cheap, it is more likely that consumers won’t visit it again.

 Remember, first impressions count.

In other words, if the purpose of the site is for business purposes, you will need to hire a professional web designer to enhance the quality and aesthetics.

Designs are not customizable.

If you cannot customize the designs, it means that the designs that you might choose may be replicas of another website that might be using the same builder.

Additionally, adding extras for effectiveness is most of the time impossible. Compared to a professional-looking layout, they look and feel inadequate.

SEO is a problem.

The thing is, in website builders, you don’t have control over the code, only the design and that is one of the reasons why unstructured and messy codes are common among website builders.

 On-page SEO is damaging to your rankings in search engines including Google, which you are trying to improve.

Pages are limited.

Free account holders are limited to a certain number of pages in their website builder, unless they’ve signed up for a premium plan. As we all know, little content also means fewer key words, which leads to fewer searches and lower traffic.

 Occasionally, you will be allowed up to five pages, but other times, only one or two.

Features as well are limited.

After all, a website builder cannot anticipate all the needs of each business, regardless of how well planned it may be. Ultimately, you might end up using a plugin that doesn’t fit your business or nothing at all.

THE PROS AND CONS OF CHOOSING WORDPRESS.

For a broader view of whether or not a WordPress website would be best choice for your business, we will examine several advantages and disadvantages of a WordPress site so that you can better see how it can benefit your business.

Pros of choosing WordPress

Easy to Use.

With a simple dashboard, you can access its different menu options in the sidebar. With WordPress, you can easily create posts and pages, customize your website design, add navigation menus, and more. Beginners can easily maintain their own WordPress websites.

Responsive design.

Responsive WordPress themes adjust their layout according to the screen resolution and size. With responsive themes, smaller screens such as smartphones are easier to read and use. Additionally, you are prevented from creating a mobile-specific version of your site.

SEO friendly.

 WordPress has SEO-Friendly themes and it simplifies the process of optimizing your site for SEO, so you never have to do it yourself.

Plugins.

Plugins are a piece of software that you can integrate into your WordPress site. In addition to adding functionality to your website, plugins also extend the functionality of the site and can be used to build e-commerce, portfolios, and directory sites.

Plugins are available for WordPress, some are free, some you must pay for, but they are all free as in speech.

Cons of choosing WordPress

Security is at Risk.

WordPress is vulnerable and probably the number 1 targeted platform for hacker/spammers.

 A large number of WordPress sites are run by small business owners who don’t think their sites are of interest to hackers, which make them easy targets. One of the reasons is that, they do this to exploit resources on the site, such as sending spam emails or mining cryptocurrency. Another reason is typically, hackers hack them because they have sensitive data, such as financial information.

 Plugin.

Despite the fact that a plugin is one of the pros of using WordPress, it can be also a disadvantage. Generally, they’re great when they work, but annoying when a single wrong step can break your entire site, ruin your SEO, or cause incompatibility with certain browsers. Additionally, they can limit functionality and interfere with one another.

Customization.     

Unlike other drag-and-drop web builders, the editing capabilities of WordPress are quite flexible.

 However, as was previously mentioned in this article, you will need the help of a developer for coding if you want to customize WordPress themes.

Frequent Update.

          Using WordPress to develop a website isn’t enough. Installing several plugins and themes will ensure that it functions properly. As you use more WordPress plugins, you will encounter compatibility issues more frequently.

THE PROS AND CONS OF HIRING A WEB DESIGNER/DEVELOPER.

This might be obvious, but for a better understanding let’s tackle this one by one.

Pros of hiring a web designer/developer

Expertise.  

Generally, a website development company has a team of experienced web developers with various skill sets with adequate expertise in more than one area from design, coding, writing, programming and SEO. Several of these professionals will work together to achieve its goal– to give you the deserved website for your business.

Reliability.

Due to its long-term goals, a web development company actually works harder to provide the best services to its clients and build its reputation as well. You will be kept up to date every step of the way.

Stability.

An online development company is essentially a legal entity. To demonstrate their reliability, they provide contracts and other documentation related to the entire project.

Efficiency.

Several employees are working on different aspects of a project all at once. This allows the project to be completed much faster even before its due.

Additionally, companies can assist you with a wide range of design and marketing requirements.

Cons of hiring a web designer/developer

Higher cost.

Obviously, in most cases, or in all cases, I would say, hiring a professional web developer can be pricey. Nevertheless, it means you are hiring a controlled and managed team of professionals who deliver professional results.

CONCLUSION:

Now, you have an understanding of all options you have when getting a website and its costs and advantages/disadvantages. You must know what you want to choose by now, however, it is still hard to come to a conclusion about the options that will help your company be successful in the long run.

No worries, we won’t leave you hanging or overthink this.

Let’s find out!

 WHAT TO EXPECT IN GETTING A CHEAP WEBSITE?

  • Zero Communication
  • No code installation
  • No revisions
  • Stuff won’t work

Don’t even think about it.

Trust me, you’ll thank me later.

If you are a new business owner and want to start small, just start!

But, please but not that small!

I recommend you to get something decent to start, then you can upgrade later on.

But if have the confidence to start something big. If you are confident enough that it’s going to work for you.

Then do it!

You just gotta have to do it.

WHAT TO EXPECT IN GETTING A PRICEY WEBSITE?

  • Well designed and functional
  • Readily accessible contact and location
  • Clear calls to action
  • Easy to Use
  • Optimized for mobile
  • Fresh quality content

And the rest you will see when you get one.

Trust me, it’s worth it.

IMPORTANT POINTS TO NOTE WHEN GETTING A WEBSITE.

“In everything in life, you get what you pay for.”

….“So, if you pay $5, then get a Dorito or a candy bar. It will do more for you than a $5 website.”

The point is, by paying less, don’t expect anything good to happen. You could just waste your money and end up having a bad experience.

Getting a website is not just buying sandwiches. I used to overthink which sandwich to get in 7/11 though. The point is, that you must first understand what website can help your business grow.

So, you can either get a cheap website and take the risk, or you can get a more expensive website and relax knowing that you’re getting a great one.

You choose.

WHERE TO GET A GREAT WEBSITE?

So, you’ve made it this far and thinking “Soooo, you’re telling me to get a good website, we discuss the cost and its pros and cons which could help decide, and then what?”

You don’t need to look for another blog for that. Yup, you’re welcome!

But for a quick answer, let me ask you a question:

 Are you willing to get the website your business could ever have and work with the best web developers in Las Vegas?

If yes,

Contact Us!

(833)-886-2681

Silvera Enterprises Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

Adios! See you!

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