by Charleen Montano May 23, 2022
Word of mouth marketing is one of the most powerful ways to grow your business. It’s free and can happen anywhere, anytime—and there’s no better way to spread the word about your product or service than by getting people talking about it.
But what exactly is word-of-mouth marketing? What does it look like in action? And how do you make sure it works for your business?
In this guide, we’ll walk you through everything you need to know about word-of-mouth marketing so that you can start using it today!
- What is Word of Mouth?
- How Does Word of Mouth Marketing Work?
- How To Get in on the Word-of-Mouth Action
- How to Build A Relationship and Referrals
- Promote Your Website Everywhere
- Become a Local Guru
- Take Advantage of Social Media
- Provide Something of Value To Clients
- How a Website Makes People Talk About You
If you’re anything like me, then you probably get a little excited when you see the word “word of mouth” in an article title. I’m not sure why—maybe because it’s just such a fun and easy way to market your business? You don’t have to spend any money on ads, or set up a website, or even think about your marketing strategy for more than five minutes!
But if you’re new to Word-of-Mouth Marketing (WOMM), then maybe you’re wondering how it works and what its benefits are. Are there any drawbacks? What should you do if people start negatively talking about your brand?
This post will answer all of those questions and more—so that by the end of it, you’ll be able to use WOMM as part of your overall marketing strategy confidently.
What is Word of Mouth?
Word of mouth marketing is the act of getting your customers to talk about you and your business. It’s also sometimes known as “viral marketing,” which gets its name from the idea that if one person tells two people about your product or service, those two people might tell two other people, who in turn tell two more people, and so on.
That’s why word-of-mouth campaigns are so effective: they’re based on trust. If someone is a friend or family member telling you about something, then you’re probably going to trust that person more than any ad ever could. And if you trust them enough to buy what they’re telling you about, then chances are pretty good that others will feel the same way!
How Does Word of Mouth Marketing Work?
Word of mouth is a marketing strategy that has been around for centuries. It can be difficult to measure, but it’s one of the most powerful ways to spread awareness about your business.
The idea is simple: people talk about businesses they love and share their experiences with others. Word of mouth marketing is rooted in authenticity and trust—two things that are hard to come by these days but are crucial for any company looking to succeed.
To get started, you’ll need to ask your customers for referrals. The best way to do this is via email or social media.
Word of mouth works because it’s based on trust: when someone tells their friends about something great they’ve discovered from another person’s recommendation, then those friends will want to engage in your product and service as well, and when “that friend” will find it helpful or great as well, then they will also tell their friends of friends and their family, and that goes on and on!
How To Get in on the Word-of-Mouth Action
Word-of-mouth marketing is a tried and true way to spread the word about your business, but it can be hard to get started. Here are six tips for getting your word out there in a way that’s authentic, effective, and fun!
1. First, you need to make sure your product is great. If your product isn’t up to par, no one will want to tell others about it. You need to be able to offer something that people want and can feel good about sharing with others.
2. Start with the right mindset: Word of mouth marketing is about building relationships, not just getting your name out there.
3. Start with friends and family. You already know them well, so they’ll be more likely to trust your recommendations. Plus, it’s easier to start with people you already have a relationship with than with strangers who don’t know you yet!
4. Ask your customers for referrals. This could be as simple as asking, “Do you know anyone who needs my services?” or “Do you know anyone who might benefit from my product?” If they say yes, follow up with them and get their contact information so that you can reach out directly to those people later on down the line!
5. Be sure to ask your customers for feedback on their experience with your products and services. This can be as simple as a short survey at the end of an interaction (like when they check out) or as involved as a full-blown focus group or usability test.
6. If you’re already asking for feedback, make sure that you follow up with any issues that come up! It’s important to let customers know that their concerns are being heard and taken seriously—and then actually take steps to address them.
7. Give away samples! This goes back to our first point: if people love what they taste, touch, smell, or feel, there’s a chance they’ll want more of it. And if they don’t love it… well… give them a chance anyway! You never know what might happen!
8. Use social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Snapchat to spread positive messages about your company or products. Social media platforms allow you to share information quickly with large groups of people at once while also engaging in conversations with individual users who may have questions or comments on what they see in your posts.
9. Create buzz about new products or services before they’re available publicly so that people feel like they’re in the know before everyone else is talking about them too much already! This will help keep customers engaged so that they feel like part of something special instead of just being another person who gets pitched by every business owner on Facebook all day long without ever getting anything out of it themselves!
How to Build A Relationship and Referrals
If you’re not already building relationships and referrals, you should be!
In the business world, referrals are gold. They mean that people trust your work so much that they want to refer it to others. And when you have a strong referral network, those new clients can become repeat customers, which keeps bringing in more revenue.
Building a relationship is more than just being friendly to your clients. It’s about getting to know them, their needs and motivations, and how you can help them achieve their goals. But the best part? Building a relationship with your clients is also the key to referrals.
So how do you get started? Here are some tips:
- Deliver on what you promise
- Invest in your employees’ professional development.
- Ask for referrals– and offer them too.
- Take time to understand what your referral partners value most.
- Send small gifts or thank you notes to someone who referred you.
- Stay in touch with past clients, even if they have no immediate need for your services.
- Maintain consistent and constant communication with referral partners.
- Provide the best service possible to your clients.
Building relationships with your clients can be tough– they are people, after all, and pride, shame, ego, and other emotions of human nature can get in the way.
1. DELIVER ON WHAT YOU PROMISE
When you deliver on what you promise, you build trust and deepen the relationship with your customer.
It’s easy to make promises, especially when getting someone’s business. But it takes a lot more effort and attention to actually follow through on those promises. That’s why delivering on what you promise is a great way to build trust with your customers and deepen their relationship with your brand.
When you deliver on what you promise, your customers can feel confident that they can rely on you in the future. That trust builds over time and leads to great referrals.
2. INVEST IN YOUR EMPLOYEES’ PROFESSIONAL DEVELOPMENT
Investing in your employees’ professional development helps build a relationship and referrals.
When you invest in your employees’ professional development, you’re investing in your company’s success. You’re showing them that you care about them as individuals and want to help them grow professionally, which can create a stronger bond between the two of you.
Additionally, being able to offer your employees professional development opportunities shows that you value their contributions and want them to continue growing with the company. This will help make them feel more at home and invested in the company’s success, which can lead to referrals when they leave or recommend someone else for a position.
3. ASK FOR REFERRALS– AND OFFER THEM TOO
Asking for referrals is one of the best ways to build relationships with your customers. The more you ask, the more they trust you and want to help you.
If you don’t ask, they may not offer a referral because they don’t know how much it means to you or what will happen if they do.
Offering referrals is also important because it shows your customer that you’re looking out for them. You’re taking care of them and helping them find new clients, which makes them feel good about working with you.
4. TAKE TIME TO UNDERSTAND WHAT YOUR REFERRAL PARTNERS VALUE MOST
What do you think of when you hear the word “relationship”? For many of us, it’s the idea of having a connection with someone else. But there’s another important dimension to relationships that often gets overlooked: understanding what your referral partners value most.
If you want to build a great relationship with your referral partners, you need to know what makes them tick and what they love about their jobs so you can share those same things with others. Then, when you’re in conversation with clients and prospects, you’ll have an easier time finding common ground and building trust—and ultimately getting referrals!
5. SEND SMALL GIFTS OR THANK YOU NOTES TO SOMEONE WHO REFERRED YOU
When you send a small gift or note of appreciation, it shows that you’re thinking of them and their needs—and that you care about them as people and not just as business contacts. That’s why many companies have adopted the practice of sending thank you notes and small gifts when someone refers a new customer to them. It has been shown repeatedly to build stronger relationships between businesses, clients, and even competitors.
And best of all? It works! By sending thank you notes or small gifts when someone refers someone else to your company, you’ll see an increase in referrals over time and increased loyalty from existing customers who feel appreciated by your company’s efforts to show them how much they mean to you.
6. STAY IN TOUCH WITH PAST CLIENTS, EVEN IF THEY HAVE NO IMMEDIATE NEED FOR YOUR SERVICES
Some people think that once a client has paid you, the relationship is over. But that couldn’t be further from the truth.
If you want to keep your clients happy, you need to stay in touch with them. That way, they’ll know they can count on you when they have a problem—even if it’s not related to their current project. And they’ll also see that you’re still invested in their success and well-being as a business owner or manager.
It’s important to keep in touch because it helps build trust: Your clients will know that if there’s ever an emergency or crisis at their company, they’ll be able to reach out to you for help—no matter what it takes (including late nights).
It also builds goodwill: When someone knows how much time and effort went into their project, it makes them feel special. And nothing makes us want to do business with someone more than knowing they value us!
And finally, staying connected helps build referrals: Our network of friends and family know what kind of work we do best—and if someone needs something similar done at their company, they’ll naturally think of us first!
7. MAINTAIN CONSISTENT AND CONSTANT COMMUNICATION WITH REFERRAL PARTNERS
It is important to have an open line of communication with referral partners to build a rapport with them and show them that you are valuable to their business. This will help them trust you, which will make them more likely to refer business your way.
It is also important to stay on top of what is happening in your industry to be aware of any changes or news that could affect the client’s business. This will keep them up-to-date about what is happening in the industry, which may help them make decisions about how they want their company to grow or change over time (such as expanding into new markets).
8. PROVIDE THE BEST SERVICE POSSIBLE TO YOUR CLIENTS
We’ve all heard the saying, “The customer is always right.”
But what if you can make them feel that way? What if you can help them feel like they’re getting so much more than just what they need?
The best companies don’t just provide the best service possible to their clients—they also go above and beyond to make sure those clients are delighted. And when clients are completely satisfied, they tell their friends and family about it, which builds up a loyal customer base that keeps coming back time and time again. That’s how you build relationships with your clients—and referrals!
And it all starts with making sure that every person who comes through your doors gets treated like royalty.
Promote Your Website Everywhere
If you’re getting ready to launch a new website, you’ve probably got a lot on your plate. Between writing content, designing the layout, and making sure everything works properly, it can be hard to find time to promote your website everywhere.
But we promise that this is so important—and here’s why:
Promoting your website everywhere helps your word-of-mouth marketing work better! It’s all about building trust with potential customers. When they see positive reviews of your business they’re going to be more likely to buy from you than if they’d never heard of you before.
It’s not just about getting people through the door: it’s also about showing them that they can trust you as a business owner and as an expert in your field. And when they feel that way, they’ll tell their friends about what an amazing experience they had with you… which is exactly what word-of-mouth marketing is all about!
What most people don’t realize is that you can actually promote your website everywhere. You don’t have to limit yourself to places where people are talking about your industry or brand, which will make it easier for people to find you when they’re looking for a product or service like yours.
You can use social media platforms like Facebook and Twitter, where people look for things related to their interests. And if you’re promoting a product or service, there’s a good chance those interests overlap with what you’re offering. For example, if you’re selling organic cotton clothing for babies, then parents who live in cities might be interested in seeing what you have on offer.
You could also create a blog and use it as an extension of your website so that people who visit the blog are automatically taken to the main site when they click on any links within the blog post itself (which means they’ll see all of your products/services). If someone clicks on a link from another source like Google Search results or another website link, then they’ll be taken directly there without needing an intermediate step.”
Become a Local Guru
Being a local guru is more than just knowing the ins and outs of your industry. It’s about being a trusted advisor to your network and helping them make decisions that will help them succeed.
And you can do it! Here are some tips for making yourself into a local guru in your industry:
- Start Small
- Start a Blog
- Create Video Content
- Participate in Discussion Boards
- Present at Local Events
- Solidify Your Thoughts of Leadership Through Social Media
- Host an Event
While doing these, put in your mind that you don’t have to be the best at your job or industry in order to be considered a local expert. You just need to share that knowledge with others.
1. START SMALL
Don’t try to build up an army of followers overnight; instead, start by building relationships with one or two people at a time and then branch out from there. You’ll be able to reach more people faster this way because when someone sees that one or two people trust you enough to follow you on social media or text with you regularly, they’ll think, “Hey—this guy must be pretty knowledgeable!” rather than just thinking “Who is this random person who followed me?”
2. START A BLOG
This is the most effective way to get yourself known as an expert in whatever you do. Blogging is also a great way to connect with customers and clients, as well as build up your brand. It’s a win-win-win!
If you’re not sure where to start, we’ve got some tips for you:
Create a plan – Before you begin blogging, take some time to think about what you want your blog to accomplish. Do you want people to see you as an expert? Do you want them to know more about your business? Do you want them to buy products from you? Once you understand why you’re blogging, it’ll be easier for you to find your success!
Pick a platform – There are tons of platforms out there that allow users to create blogs, but which one should you choose? We recommend WordPress because it’s easy enough for almost anyone without being so complicated that it takes forever just trying to set up the site.
Make your blog easy to read – When you write, try to use short, simple sentences. Don’t use complicated words and phrases that most people won’t understand. You don’t want your readers getting lost in the weeds of what you’re saying—you want them to follow along easily and interestedly!
Write from the heart – Writing a blog is an opportunity to connect with your readers. You can share your knowledge and experience, but you also have the chance to create a personal connection with them. This is why I’m suggesting you write from the heart when creating a blog!
Writing from the heart means that you’ll be writing what’s true for you—what matters most in your life. It’s not about being fake or insincere, it’s about sharing what matters most to YOU.
Be brave! Go ahead and hit publish!
3. CREATE VIDEO CONTENT
Video content is an amazing way to become a local guru in your industry. If you have a product or service that helps people, the best way to show them how it works is by video. Video content can be shared on social media, which is where most people look for advice and recommendations for their needs.
By creating video content, you will be able to reach more people than ever before. You will also be able to provide valuable information that can help people solve problems or make decisions about what they need in their lives. You can also use videos as an effective way of communicating with current customers and potential clients about what you offer or about any changes or improvements that may occur with your products or services.
4. PARTICIPATE IN DISCUSSION BOARDS
I believe that participating in discussion boards is a great way to become a local guru in your industry.
When you think about it, we live in an information-overloaded world. We are bombarded by so much data that it can be hard to know what’s actually important and what’s just noise. By reading and participating in discussion boards, however, you can learn from others who are also trying to make sense of the information they’re encountering. You can get real-world examples of how other people are approaching specific challenges or problems, which will help you build up your own knowledge base.
Another benefit is that it allows you to share what you know with others, even if only through small bits at a time. Some people might have more experience than others when it comes to certain topics—but what they don’t know is how many other people there are who may also be interested in learning more about those same topics! By contributing your own thoughts and ideas on discussion boards, you’re helping create a space where everyone has access to knowledge that would otherwise not be available because no one person has all the answers.
5. PRESENT AT LOCAL EVENTS
Being present in local events is a great way to become a local guru in your industry. You can meet with people face-to-face, talk about the issues that matter to them, and show them how you can help. Or, if you’re not comfortable talking with strangers, you can get involved with local organizations and groups that will put you in touch with people who need your services and products.
Event attendance is also a networking opportunity—it’s a chance to meet new people who could become clients or customers!
6. SOLIDIFY YOUR THOUGHTS LEADERSHIP THROUGH SOCIAL MEDIA
By solidifying your thoughts on leadership through social media, you can become a local guru in your industry.
This can be done by taking advantage of online opportunities that allow your followers to engage with you and ask questions about topics like leadership or management. You might also consider inviting other professionals in the same field to share their expertise with your followers as well. This way, you can create a community around leadership that will help people feel more connected to one another while also learning from each other’s experiences and expertise.
You can also use social media as an opportunity to show off your personal brand. For example, if you are trying to build up a strong reputation as an expert in leadership or business management skills, then it would make sense for you to post pictures of yourself at conferences or events where these topics are being discussed. This way, people who follow your page will see that you’re actually out there working hard at creating a better future for themselves!
7. HOST AN EVENT
Being a local guru in your industry is all about getting out and being seen.
It’s about being the first person in the room on a Friday night with your laptop open or showing up to a networking event with a stack of business cards and a smile. You want people to know who you are and what you do—and how much they can benefit from it.
The best way to do this? Hosting events!
Hosting an event shows that you’re serious about being a guru in your industry. It shows that you care enough about your industry to make time for it outside of work hours and that you’re willing to put in the effort required to help other people succeed as well.
Hosting an event also gives you an opportunity to practice speaking publicly, which can be incredibly helpful when preparing for interviews or public speaking engagements later on down the road.
Take Advantage of Social Media
Social media is the perfect place to tell your story, and it’s also a great place to listen to what people are saying about you.
Social media can be a powerful tool for word-of-mouth marketing in 2022. With more than 2 billion active users and dozens of social networks, the opportunities are endless.
If you’re not already using social media as part of your marketing strategy, now is the time to start. Here are five reasons why:
1) Social media gives you insight into your customers’ lives.
2) Social media gives you feedback on your products and services.
3) Social media helps build relationships with customers and prospects.
4) Social media can help increase sales by driving traffic to your site or store location with ads and sponsored posts that appear in users’ newsfeeds or timelines when they open their browsers or apps each day.
5) Social media can help drive traffic from one location on the internet to another location on the internet (or even offline!) by using links embedded in posts or tweets that take users directly from one page to another without having to leave their newsfeeds or timelines.
Provide Something of Value To Clients
It’s a pretty simple equation, really:
Client + Value = Happy Client.
The most important thing you can do for your customers is to make sure that they feel like they are getting a good deal. If you can provide something of value for them, then they will be inclined to come back and buy from you again. This will also help you gain new customers because word of mouth is one of the most powerful tools in marketing.
For example, if you sell books online and give away free shipping on orders over $50, then people will come back to shop with you because they know they will get free shipping on their next purchase. The next time someone buys something from you, they are more likely to tell their friends about it because they got free shipping last time!
If you have a service that you provide, you can create an email list to update your clients on any specials you might have, promotions, and discounts that you might have during certain schedules. There are a lot of things you can do with the list that will help people more than they realize. Trust me! Just make sure that people are aware of them when they sign up.
The future looks bright for those who plan ahead and use the right resources to make their communities better. We believe that it is in the best interest of potential marketing company owners to strive to make a change.
Not only is it more profitable, but more rewarding as well. By focusing on niche markets as well as individual demands, we can provide quality services at a lower cost. If a service you know about already exists, it’s worth the research and effort to figure out how that company maximized profitability in the most recent three years, allowing you to adapt their procedures for your own use. In short, this is an industry that stands to grow with each passing year.
The future will be iffy unless you work hard and adapt to new demands.
How a Website Makes People Talk About You
We all know that the best way to communicate a message is through word-of-mouth marketing. But how do you get your message out there?
Well, in our opinion, the best way to spread the word is through a website—especially if you’re trying to reach a younger audience.
If you have a business that relies on engaging with customers and potential customers, then a website is an essential resource for your marketing campaigns. Not only does it help you connect with new audiences, but it also gives you a place where people can easily find answers to questions they have about your products or services.
A website has so many uses beyond just connecting with people:
Tool for customer service and support
Platform for advertising
Place where you can post useful content that informs visitors about what they might want from your company or brand.
And a lot more!
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